Many IM'ers are so focus on building the content of their site, and with the link building, the traffic, the sales, sometimes minor things like naturalization falls trough the cracks. How to make it look natural? The simplest method is to add posts celebrating festive holidays (if you target audience is USA or were it applies). Adding a post with a picture for San Valentines, New Year, and other holidays do make a difference. At least from my experience. All sites I own/manage that contain a festive post are actually yielding better numbers than those without it. On Tuesday we updated 5 blogs with festive post (we backdated of course), 2 days later the 5 blogs have seen a raise almost 2% on the organic traffic, sales/ads clicks didn't jump much almost 1% 0.889 to be exact. But is positive growth. As with everything on BHW, results can vary. So hopefully this will help someone out there. There is other ways to make a site look natural, feel free to share with others here if you feel like it.