1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Make Decent Money Every Month With an Authority Website

Discussion in 'Making Money' started by bulgariangypsy, Apr 23, 2011.

  1. bulgariangypsy

    bulgariangypsy Newbie

    Joined:
    Jan 21, 2011
    Messages:
    39
    Likes Received:
    13
    Right then, I started a thread about writing an eBook and having done a bit of work I decided it probably wasn't really going anywhere... so I'm giving it to you all for free.

    This is a newbie method in all fairness and it's probably stuff most of you know, but if you put this into action you should be earning a fair amount of money that will aid you in funding other projects.

    Let us begin...

    You'll be setting up an "authority" site. An authority website is a essentially a "go to" website for people interested in your niche. It contains lots of information covering all areas of your niche and a number of other entities that make your site a wonderful place for the user. Obviously there may be competing websites but it's all about offering your users extra value in comparison to other websites. Just don't try and compete with Facebook :|.

    So, what do you choose? Well, my brother likes fishing so I'll use that as the example for this guide, but pick your hobby. If you enjoy cooking, make a recipe website. If you enjoy doing up cars, make it about that. The reason for picking something you enjoy is because it feels less like work when you're actually doing the work! In fact, if you're interested in taking up a hobby, say Kung Fu, do it on that - you'll be learning stuff as well, and you should find it enjoyable. Lets start with the site itself then.

    N.B. I'm not actually making this site, just using it as an example.

    What you'll need:
    • A domain name - I'm gonna pick www dot lovefishing dot com (I cannay post links yet :p)
    • Hosting - nothing massively expensive, I use GoDaddy as I find it easy to use plus you get a tasty AdWords voucher
    • Wordpress Software and a decent looking theme from the net
    • A website theme (HTML and CSS) that looks similar to the Wordpress theme
    • PHPBB3 Forum Software

    You'll have these 5 sections for the site: Articles, Blog, Videos/Images, Shop and Forum. The blog will be wordpress and the forum will be the PHPBB3. The Article, Shop and Videos pages will all be static html. So have links to all of these pages on your homepage and subsequent pages. Here's a quick explanation for each of these sections.

    Articles
    Articles give the users of your site something to read and learn from. It's important that you actually give the user some helpful information. Try and cover all the areas of your niche. So where do you get content? Well, go to a local book shop or thrift store and pick up a book on your niche. I picked up a (theoretical) book on guides to different types of fishing. With this book I picked out between 20 - 30 individual how to sections and wrote the same number of articles. In my own words though - as I don't won't to get involved in any copyright issues. These articles will provide the initial bulk for your articles section.

    Videos/Images
    The reason why Videos and Images (I'm going to do videos) are good is because they keep the user entertained in other ways whilst still browsing your website. So, like with the articles, where do I get these videos? Well to begin with have a scan through youtube for how to guides on your niche. Make a list of these and save them for later. I'll now make a few videos myself. I have a new case that I like so I'll make a product review of that - not because I'm trying to sell anything yet, just because other people might enjoy it. I'll also make a few videos on how to set up fishing rods for different types of fishing. You can edit these videos in Microsoft Movie Maker. Now add a water mark to these vids, just a small logo in the bottom right hand corner.

    Blog
    This section is up to you; it can either be an occasionally updated blog, or a frequently updated news section. You'll be using wordpress for this, but install these plugins as extras: All in one seo pack, statpress and statpress widget, google xml sitemaps and w3cache. The reason for the blog is that it is easy to update and it shows Google that the content of your site is fresh. For filling it up with news, simply follow blogs or news sites in your niche and just rewrite the articles but link back to them as a reference. Remember you're trying to build up a reputation as a trustworthy site, so no blatant stealing without giving credit.

    Forum
    The forum gives the users of the site/niche a place to congregate and talk to like minded people. Humans are social creatures and so having the forum is important. Split it up into sections. Such as general discussion, how tos, buy and sell, and events or something. Look at other sites for inspiration.

    Shop
    For this you just simply want to head on over to Amazon and create an AStore. The reason for the store is that it gets people used to the idea of your site having a shop, and if they trust your site they may just go through it because it's easier at the time. What I like about the idea of having a shop is that it means you could also go the whole hog at a later date and have your own. Now I know this sounds like a bit of a big step but think about it. If you've made 200 from advertising on your AStore one month, why don't you head on over to Ali Baba and buy an assortment of products related to your niche - just cheap stuff, like hooks and fishing line in my case - and set up your own little online store. Obviously this is a rather lengthy subject to get into, but think about it.

    Money
    So to make money!! To begin with you'll use your AStore and Adsense. The whole point of the authority site is that you have a steady stream of users that is building all the time, and thus your earnings will increase. But if you really want to earn a decent sum of money from the site - and in such a way that you know it's going to be regular - do as follows. Wait till you get say 50,000 page views a month and then contact a number of business related to your niche and offer them advertising rates. If you have a top and side banner, then charge 100 for the top banner and 75 for the side banner (per month) and have 4-5 ads on rotation. In this case - if all your adspace sold out - you'd be earning 875 month. And that's without your Amazon Store.

    Also, set up a mailing list and get twitter and facebook. Having these set up means it's just another way for you to get in contact with the contingent of your website.

    Promotion
    My ideas for promotion were as follows:
    Upload the videos you make to YouTube and have your site link in the description. I did this with a site of mine and I uploaded about 10 videos and after a week they had given me over a hundred visitors. Not bad. Comment on other related videos as well and tell users about your site.
    Sign up to forums that are related to your niche and put some information about your site in the signature and take part in the community. Taking part in these forums will also give you lots of ideas for the content of your own site.
    Use a google adwords voucher. It may get used up pretty quickly but it'll give you a good number of users.
    Take part in events about your hobby. For my site I could go down to my local fishing lakes and put up flyers. I could also go to fishing matches where they get like ~100 people and hand out flyers there. Chances are your friends might be interested in your hobby as well so tell them to join and follow you on twitter and facebook.
    You'll also be getting a fair number of users who are looking for the information in your articles.

    Keeping it up!
    Set yourself goals.
    Once a week update your blog.
    Twice a week upload a video.
    Once a week write an article.

    If you're feeling pretty work-y one day then crank out 10 articles and drip feed them to the site over the course of the next 10 weeks. Try and stock pile content when you're upbeat so it's easier to keep the site going if you're tired.


    So there you go. I've been writing this for like an hour and I'm sure there are a few mistakes, but if you have any questions feel free to ask...

    Also, as I'm sure you can tell from what I've written, I do enjoy hard work so if anybody wants to JV with an idea in return for some dollar than I'll gladly listen.
     
    • Thanks Thanks x 5
  2. Graemyx

    Graemyx Junior Member

    Joined:
    Oct 19, 2009
    Messages:
    101
    Likes Received:
    17
    Occupation:
    A lot of things.
    Location:
    Chicago IL
    Authority sites are great, though anyone reading this thread keep in mind that it's not exactly easy to become the authority site in a niche, especially if there are a decent amount of competitors much less a lot of competitors.
     
  3. bulgariangypsy

    bulgariangypsy Newbie

    Joined:
    Jan 21, 2011
    Messages:
    39
    Likes Received:
    13
    This is very true. It depends on your hobby though, and making sure you do that little bit extra for the user.
     
  4. bulgariangypsy

    bulgariangypsy Newbie

    Joined:
    Jan 21, 2011
    Messages:
    39
    Likes Received:
    13
    Only one person found this helpful ;P!
     
  5. FireTheWild

    FireTheWild Power Member

    Joined:
    Sep 23, 2010
    Messages:
    533
    Likes Received:
    134
    Me too.

    P.S. Голям ник имаш :D
     
  6. 19dan89

    19dan89 Newbie

    Joined:
    May 15, 2011
    Messages:
    7
    Likes Received:
    0
    great tutorial, its quite a lot of work and would be good done as a jv.
     
  7. bulgariangypsy

    bulgariangypsy Newbie

    Joined:
    Jan 21, 2011
    Messages:
    39
    Likes Received:
    13
    Haha, dude, I can only imagine that that's Bulgarian, but I have to make this clear, I am most definitely British! I love Eastern Europe but I know none of the languages :p
     
  8. FireTheWild

    FireTheWild Power Member

    Joined:
    Sep 23, 2010
    Messages:
    533
    Likes Received:
    134
    HAHA What a situation :D

    P.S. It is Bulgarian indeed ;)
     
  9. incomefast

    incomefast Junior Member

    Joined:
    Aug 15, 2010
    Messages:
    104
    Likes Received:
    140
    Occupation:
    PHP/MYSQL, Wordpress and Joomla Developer. I can m
    grate tutorial, Thanks .
     
  10. bulgariangypsy

    bulgariangypsy Newbie

    Joined:
    Jan 21, 2011
    Messages:
    39
    Likes Received:
    13
    I've been getting a few PMs from peeps, I know it says I'm interested in a JV but at present I'm working on a bigger project so sorry about that. Thanks for the interest though.