I run a movie review site (same as my username). It's me and a couple guys and we're all old professional writers. We know the content is solid. We even have a novel new concept for movie reviews that we're hoping to generate some PR buzz from once we knock it around a bit more and stabilize all its features (any feedback on that welcome too -- you can see these in all our recent reviews). Anyway, our issue is that, obviously, it's hugely difficult to make a dent when there are dozens of search pages filled with major players (Rolling Stone, NY Times, Rotten Tomatoes, LA Times, People, Village Voice and on and on and on).... So we have several years of content now that we've built up (earlier posts were blog stuff. Then in 2012 to 2013 it was all pro content. We're also full press members and have media access so the content is there on time for movie releases and such. We thought about contracting an SEO expert, but read tons of bad stuff about them. My old job they could never do better than our actual founder in a very special niche. We don't actually sell anything, but just want to get the hits WAY up to generate SOME income (to pay for the site and then some) and to mainly then syndicate our content and the /chart concept (we've both been syndicated columnists for major publications in the past so we know how to do that part of it). The site is WordPress. It's on Bluehost VPS (which I need to re-think, but have a year left and they've been pretty good with me. It's also using W3TC, MaxCDN and Cloudflare so it should be fast all over. The link structure should be good for SEO domain / category / full post name with topic in it). We also run Yoast. Google Adwords ads are there with room for more ads. What we don't want is what we tried a few months back and that was mainly sponsored stuff that was CLAIMED to be related and totally wasn't suddenly the site was filled with male enhancement ads and such. No thanks. We've also been trying to get Amazon to work, but two attempts have come up with nothing. We' really need simple contextual stuff for our posts. Hell, write about the new Star Wars so there's DVD's to sell, collectible figures, shirts, etc. We just can't ask the writers to sit there and search Amazon for every post they put up. The body and the tags should feed that easily enough. If it's all about back links, then just give me the bad news and it'll be time to find the time to make 1,000 calls to film departments of colleges and such. I'm just not sure what we give them in return! At this point we're just frankly lost in the woods with a million "possibilities" and no real idea which end is up. Any input would be greatly appreciated.