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Major Brands and UK Government Start Boycott of YouTube and Google

Discussion in 'BlackHat Lounge' started by The Scarlet Pimp, Mar 21, 2017.

  1. The Scarlet Pimp

    The Scarlet Pimp Senior Member

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    this is from pacedm.com

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    The huge advertising scandal was revealed over the weekend, when it was found that millions of ads were found being shown next to extremist and rape videos run on Google and YouTube.

    Potentially with billions of dollars at stake, everyone from the UK Government, the Scottish Government to major agencies like Havas have immediately suspended all advertising buys on Google and YouTube for the indefinite future.

    The firm said it had taken the step after talks with Google had broken down because the tech company had been ‘unable to provide specific reassurances, policy and guarantees that their video or display content is classified either quickly enough or with the correct filters’.

    Havas — whose UK advertising clients include the British government’s Royal Mail and BBC TV network, Domino’s Pizza and Hyundai — said it was considering a global ban on YouTube’s platform after Google admitted it couldn’t guarantee that ads wouldn’t get displayed next to unpalatable content.

    The British Cabinet Office announced that it had placed temporary restrictions on the video site “pending reassurances from Google that Government messages can be delivered in a safe and appropriate way”.

    Rape apologists, anti-Semites and hate preachers had received payouts from publicly funded Google ad campaigns, according to an investigation by the Times, and Google had done nothing to police or even condemn the actions. They continued to pay out money to extremists, even though it was possible the money was going directly to ISIS and other groups.

    Similarly, the Guardian newspaper online has withdrawn all its online advertising from Google and YouTube after the scandal broke. According to the paper, “Ads for the Guardian’s membership scheme are understood to have been placed alongside a range of extremist material after an agency acting on the media group’s behalf used Google’s AdX ad exchange.”

    A representative told PACEDm, “Google was unable to promise not only that our advertising would not show up to inappropriate material, but worse, that they would stop distributing videos from hate-mongers.”

    According to HeatStreet:

    Google is refusing to remove a YouTube video featuring David Duke that attacks Jews, despite admitting that the content is “anti-semitic, deeply offensive and shocking.” British MPs criticized Google after it claimed that the video entitled “Jews admit organizing white genocide” did not breach its rules on hate speech.

    Also YouTube has refused to remove videos of hate preacher Anjem Choudary, despite him being convicted of supporting ISIS. Last year Choudary and co-defendant Mohammed Mizanur Rahman, 33, were found guilty of inviting support for ISIS.
     
  2. davids355

    davids355 Jr. VIP Jr. VIP

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    Google have backed themselves into a corner here it seems.

    Will be interred ting to see what happens next.
     
  3. blogzandstuff

    blogzandstuff Elite Member

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    they had to do it really, the UK Government pulled the plug on ads and so did major brands after the newspapers published the story. Google would lose Millions
     
  4. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    Google are far too concerned in trying to stop small businesses making money, and throwing peoples income and lives down the drain, to be arsed with this shit.
     
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  5. blogzandstuff

    blogzandstuff Elite Member

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    Sooooo true. Far too many people worry what Google thinks, i don't. If they wanna stop by my site and take a look then good, if not no drama
     
  6. The Scarlet Pimp

    The Scarlet Pimp Senior Member

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    US companies pull YouTube ads after extremist content sparks uncertainty

    The controversy surrounding Google and YouTube advertising and extremist content has spread across the pond. According to a Bloomberg report, some of YouTube's biggest advertising customers, including Verizon and AT&T, have halted spending on display and other non-search advertising on the platform.

    The news comes days after a stream of UK companies pulled their ads from YouTube and Google's display ad network in response to a report from The Times that cited instances of UK government advertising running over extremist content.

    Bloomberg reports AT&T and Verizon Communications Inc. have stopped all non-search advertising spending with Google, while Johnson & Johnson stopped all its global advertising on YouTube.

    AT&T said in a statement that it is concerned that its advertising may have appeared over "YouTube content promoting terrorism and hate," and it will not resume advertising "until Google can ensure this won’t happen again." Verizon has launched an investigation, presumably to find out if any of its ads appeared over extremist content.

    The original report from The Times cited specific instances in which UK taxpayer-funded advertising ran over hateful, offensive videos, including those by American white nationalist David Duke.

    That revelation sparked many companies in the UK to remove their ads from Google platforms, forcing Google to examine its ad policies and implement new tools to give advertisers more control over where their ads go.

    However, there have been no other reports detailing instances in which ads from the companies named above ran over offensive content on YouTube or Google's Display Network.

    Google stands to lose millions of dollars in advertising revenue thanks to those companies backing out. While search advertising brings in the most ad revenue for Google, companies often spread out their advertising dollars to other Google ad platforms.

    According to Bloomberg, AT&T funnels a lot of money into Google's video and display ad network: Kantar Media estimates AT&T spent $941.96 million in 2016 on advertising alone.

    It was only a matter of time before the issue of ads appearing next to offensive content spread from the UK to the US. Google officially responded after The Times report came out and provided more details after many other UK companies pulled their ads.

    Google will implement stronger control tools for advertisers, allowing companies to further cherry-pick the content they want to be associated with and avoid content they deem offensive.

    Google will also monitor YouTube content more closely, and it will likely make changes to the YouTube community guidelines that will (hopefully) clearly outline what will be categorized as extremist content or hate speech.

    It appears these new tools and efforts will make it easier for advertisers to choose the types of content they want their ads to appear on, but it's unclear if they'll truly police YouTube content more effectively than before.

    https://arstechnica.com/business/20...s-after-extremist-content-sparks-uncertainty/
     
  7. hippo123

    hippo123 Jr. VIP Jr. VIP

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    Hope that this will delay any further updates :)
     
  8. Reaver

    Reaver Jr. VIP Jr. VIP

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    Now the rubber band is on the other claw.
     
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  9. Alaindeloin

    Alaindeloin Regular Member

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    That's why a lot of users were complaining about youtube closing their channel last week....
     
  10. Shaunm

    Shaunm Jr. VIP Jr. VIP

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    I was reading this on Reddit earlier, I am curious as to how it will play out. I have seen the filtered feature on YouTube with a bunch of content being filtered. I wonder if there will be some sort of filter added to their adsense display network too.
     
  11. The Scarlet Pimp

    The Scarlet Pimp Senior Member

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    more from pacedm.

    it's getting serious!

    Google Boycott Grows After YouTube Refuses to Remove Terrorist Videos

    Two of the world’s largest telcos, AT&T and Verizon, have joined a growing number of blue chip brands to pull advertising on YouTube and Google’s Display Network amid concerns over brand safety.

    They join Johnson & Johnson and car rental giant Enterprise Holdings as the latest brands outside of Europe to stop advertising after an investigation found ads were appearing alongside content featuring hate speech, extremists and rape apologists — and that Google refused to remove the offending videos, even after being contacted numerous times.

    AT&T, the world’s largest telecommunications company, says it will remove ads from Google’s non-search platforms until the it can find solution to better protect brands.

    The Cabinet Office placed a temporary restriction on YouTube advertising, “pending reassurances from Google that Government messages can be delivered in a safe and appropriate way”.

    Several major British brands have also halted their advertising with the firm, including Marks & Spencer, HSBC, Lloyds, Royal Bank of Scotland, McDonald’s, L’Oreal, Audi, the Royal Mail and BBC. Core Media, which represents Heineken, AIB and the National Lottery of Ireland among others, made its decision to suspend ad campaigns with YouTube and GDN over concerns that ads were appearing within videos that did not suit their clients’ branding.

    “We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate,” an AT&T statement read.

    Verizon, one of the largest advertisers in the world, says it took immediate action to suspend advertising when it became aware ads were appearing on “non-sanctioned websites”.

    “We are working with all of our digital advertising partners to understand the weak links so we can prevent this from happening in the future,” Verizon said in a statement.

    Enterprise, one of the largest rental car providers, says it is working with media agencies and executives at Google and YouTube to find a solution.

    “As you probably know, programmatic buying is a relatively new advertising ‘science,’ and has only become mainstream within the last four or five years,” a statement read.

    “Although it is effective in dealing with the highly fragmented nature of the digital ad world, programmatic buying is still evolving as a business practice – and it appears that technology has gotten ahead of the advertising industry’s checks-and-balances. There is no doubt there are serious flaws that need to be addressed.”

    Global pharmaceutical GlaxoSmithKline has also pushed the pause button and joins more than 250 organisations, including the UK government, Toyota, Tesco and McDonald’s.
     
  12. Reaver

    Reaver Jr. VIP Jr. VIP

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    Those terrorist videos must be making them a hell of a lot of money.
     
  13. datsunguy

    datsunguy Supreme Member

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  14. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    So Youtube / Google are fine with hate speech, beheadings, racism, rape ect, but add an affiliate link or show a bit of nipple / ball sack, and you are the scum of the earth and banned. Seems about right for Google.
     
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  15. The Scarlet Pimp

    The Scarlet Pimp Senior Member

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    explains a lot...

    give the people what they want and the money will follow.