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Maintaining Google traffic after complete website overhaul?

Discussion in 'Black Hat SEO' started by macdonjo3, Jun 2, 2014.

  1. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    I have an HMTL website that I'm converting to WordPress so it can be managed easier. There are probably about 30-40 pages on it right now. It's quite messy.

    All of the URLs will be changing, and lots of new content and images will be added.

    How do Google rankings perform when most of the current indexed URLs change to 404 not found?

    Oh, and this is a business's website, not a Adsense or product site.
     
  2. Aty

    Aty Jr. VIP Jr. VIP

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    You build the new site, redirect old urls to new ones in your .htaccess, and when all done you put the new site along with the .htaccess online. In a couple weeks or so your new site should be ranking like the old one.
     
  3. kancur

    kancur Registered Member

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    Do not change them to 404 - use 301 (permanent) redirect. Redirect old urls where the post used to be to it's new url! :) There are tons of wordpress redirect plugins.
     
  4. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    Guess there's no lazy man's shortcut eh? :)
     
  5. DiggitySEO

    DiggitySEO Junior Member

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    Haha. Not really. Site overhauls 99% of the time are going to affect traffic. The best you can do is minimize the damage.

    Try the Wordpress Plug-in, Redirection. Handles your redirects in a simple interface.
     
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  6. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    Interesting. I'll check it out.

    The advantages of WordPress's on-site SEO and the boat load of content and images I'm adding should offset the traffic loss hopefully.