So what exactly is the main factor of ranking for a KW? 1. Can I rank for a KW without ever using it on my site and just have backlinks with anchors of the KW and the other way too.. Could I rank for a KW just having it once on my site but no anchor texts from backlinks? Which is more important? 2. When I am ranking for small very low competition KWs on sub page do I need to worry about creating backlinks with the kw in the anchor?