Okay, so I have some magazines that even before the contents page, they have about 5-6 pages of promotions (depends how you look at it) Of course the people on the 1st and 2nd page, paid a lot more then the 3rd and 4th page My question is... How doe is happen? Lets say you have 2 people competiting for the first and second page so does one go I'll give you $500 for it Then the oher one goes, I'll give you $750 Then the other one replies back with $1000! And the highest one wins? is that how it goes? ... Till what point do they 'battle'? .. There has to be some timing, no? Also, Lets say on the next issue.. does the 'bidding' start at $1000 (The last person to call) or it goes back to the minimum?