LSA and GBP duplicate issue

Looking for advice on a GBP / LSA duplicate issue.





The business originally ran Local Services Ads with a mobile number and no GBP. Reviews were collected on LSA only.


Later, the owner created a proper GBP at his residential address, with landline(different number from lsa), website, and business details. This profile now ranks well and has good reviews.


After that, Google/LSA called and said they needed to create a GBP to move the LSA reviews over. The owner explained that a GBP already existed and asked if they could merge them.



Instead, Google created a second GBP using the old LSA details: mobile number, virtual office address(where the company is registered), and the LSA reviews.


Now there are two profiles. The owner-created GBP ranks well and is the one we want to keep. The LSA-created profile does not rank well, and LSA is now saying there may be a duplicate issue.



What is the safest way to fix this?



Should we ask Google to merge the LSA-created GBP into the owner-created GBP, while keeping the owner-created GBP as the main profile?



Main concern is not losing rankings, reviews, or history on the good GBP.

If the owner's GBP is ranking well and has everything well sorted, then keep this and run ads for this GBP if possible. You can always get more reviews for this one, and since you are ranking well, it wouldn't be an issue to get some reviews here.

you would likely be able to purchas them here
https://www.blackhatworld.com/forums/social-media-panels.302/