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Low Quality Score but CTR, Relevance and Landing page are Average

Discussion in 'Adwords' started by MattL, Oct 27, 2012.

  1. MattL

    MattL Newbie

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    Hi Guys,

    I've launched a new advertising campaign but my quality score for my keywords is 4/10, however, Google says my expected ctr, ad relevance and landing page are all average. My bid is currently lower than the suggested 1st page bid but there are no other advertisers bidding on these keywords. Will raising my bid increase my quality score? The problem with trying that is I cannot afford the $1 cpc they are recommending unless it goes down to somewhere around $0.25 a click.

    Any insight or advice would be great.

    Thanks
     
  2. pj413

    pj413 Regular Member

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    Google might have a bias against your account. You can test that by bidding on your own brand name. Your own brand should always be 10/10 Quality Score. If it's less than that, Google has a bias against your account, which is why you're seeing a low QS despite having OK stats across the board.
     
  3. Endire

    Endire Elite Member Premium Member

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    MattL,

    Even though your CTR says average, it may not be good enough to warrant a better QS. Increasing you bid amount may give you more exposure and make your CTR go up. CTR is one of the major factors in QS. If Google sees that people are clicking on your ads, regardless of other factors, this is a major signal that they are showing relevant ads to users. Google doesn't care about much else than delivering relevant results to their user base and CTR is a big indicator if they are doing that job correctly.

    I have also heard of people contacting Google directly to mention the problem with their QS.

    Check out this post from search engine journal about this topic,

    http://www.searchenginejournal.com/8-tips-to-improve-quality-scores/35132/

    Hope that helps,

    Shawn
     
  4. JoshN

    JoshN Junior Member

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    What savings have you guys seen from driving up your QS?
    How much (in percent) would you save having a QS score of say 9/10 vs 4/5. I've had campaigns around 6/7 and it does seem to help but not a huge difference.
     
  5. pasenseoso

    pasenseoso Power Member

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    ok how about this?

    low QS, impressions are just less than 200 per day for each keyword. CTR can reach up to 8% (2 to 8 clicks) and the CPC is between $.30 to $.70. Quite satisfied with it. What you need to have is proper targeting and time. Can't say much about it though.. Just do some experiments. Adwords nowadays is a real pain in the ass..

    By the way, my niche is dating.. And don't bother going into dating because the conversion sucks...
     
  6. trike

    trike Newbie

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    Sometimes you have to call bs on google. Sometimes it's just about the lack of competition and low cpc that Google will give a keyword a bad quality score and drive the cost up or drive you out of it.