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Low payouts for US traffic on high paying CPC keywords with adsense.

Discussion in 'Making Money' started by inflameous, Feb 6, 2015.

  1. inflameous

    inflameous Junior Member

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    Hello guys, so about 2 weeks ago I started using adsense on a website in the weight loss niche, I have articles that target moderately high paying keywords from 2$ to up to 6$ (this is taken from keyword planner), the problem I'm facing is that my average cpc is $0.17 the highest payout for a click I got was $0.20 and that's for US traffic, I'm using a recommended ad size and there are also content related ads in the ad review center but I still get low payouts. Can anyone help me with some tips on maybe what I'm doing wrong?
     
  2. TayaX

    TayaX Jr. VIP Jr. VIP

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    Keyword planner will never give you the price you will get for CPC ads on your website.
    What does represent thos $2 to $6 ? These are the max bid an advetiser is willing to pay per click on their ads.

    The situation:
    - Company A & B both sells products and are doing a campaign on the same keywords in adwords.
    - To be able to rank the ads, both advertisers bids on keywords.
    - Company A bid $0.40 CPC while company B bids $20 CPC.

    The results is :
    - Company B will rank higher than company A.
    - Company B CPC will be around $0.41 CPC (second highest bid plus minimum increment)
    - Advertiser will get a percentage of $0.41 CPC (I can recall how much, but i'ds say 60% so around $0.24CPC)


    Hope you get it now.
     
    • Thanks Thanks x 3
  3. wisdomkid

    wisdomkid Jr. VIP Jr. VIP

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    This is one simple but powerful explanation!
    Thanks, got some understanding about this too.
     
  4. inflameous

    inflameous Junior Member

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    Thanks for explaining this, I'm aware about how bidding works but the problem is the fact that I get the same payout for any type of keywords my articles are targeting, I will get both $0.17 per click from a $2 cpc targeted article and a $6 cpc article. I also have friends which are into nearly the same niche/keywords and they were getting $0.80-$1.20 right of the bat meanwhile I'm getting only up to $0.20 per click with about 80 clicks sample.
     
  5. newon

    newon Power Member

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    It also depends on the authrity of your site. Adsense adds higher CPC ads to the authority sites (in this case Company A i.e. $20 ads) and lower authority sites get the CPC of Company B ($0.40)[FONT=Tahoma, Calibri, Verdana, Geneva, sans-serif].[/FONT]
     
  6. inflameous

    inflameous Junior Member

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    I purchased a domain with a relatively high authority, not a new domain.
     
  7. inflameous

    inflameous Junior Member

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    Anyone has any thoughts on what it may be? Maybe I should switch to another niche?
     
  8. astounders

    astounders Newbie

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    Use contextual targeting tool on google to get an estimate, keyword planner is for adwords ads.