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Low Facebook Reach Making it Difficult to Scale

Discussion in 'FaceBook' started by SeanAustin, Dec 8, 2014.

  1. SeanAustin

    SeanAustin Power Member

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    Experimenting with facebook ads once again and getting a great ctr for mobile and news feed ads ,5 - 12 %, however mostly every ad seems to fizzle out at around a 500 - 2500 impressions even though I am bidding the maximum bid with a potential reach of 400,000.

    Is anyone else experiencing this? And if so, what can be done to expand my impressions?

    Thanks for the replies.
     
  2. sashablack

    sashablack Elite Member

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    Ok,

    A couple of questions for you to see where you are at.

    1. What is your daily budget?
    2. How many ads do you have in your ad set?
    3. What type of ad is it? click to website? fan page like etc... ?
    4. How are you targeting your audience? are you using custom audience?
    5. How much are you currently paying per click?

    -Sasha
     
  3. SeanAustin

    SeanAustin Power Member

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    1: $5 daily budget for each ad.
    2: 10 ads.
    3: Post engagement which is mostly leading to website clicks.
    4: I'm targeting very broad right now to people not connected to my page. Mostly just targeting with interest, age, and country (Canada is getting me some cheaper clicks). Potential reach is around 400,000.
    5: Paying 2 - 5 cents per click

    Thanks for the reply Sasha and looking forward to what you have to say.