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Low competition, no ads on the SERP, and yet $2.5 bid price?? Could it be that...

Discussion in 'Adwords' started by wwa2b, Mar 23, 2016.

  1. wwa2b

    wwa2b Regular Member

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    Hi,

    I'm new to ppc and I was looking at an adword that has a big search volume, low competition, no ads on the SERP, and yet Google suggests a bidding price of $2.5 bid price??
    Could it be because there have been bidders in the past but they couldn't convert to they stopped bidding?
    If that's the case, is the suggested bidding price still relevant? If there are no ads, is it possible to bid below the suggested price?

    Thanks for your advice
     
  2. nes22

    nes22 Registered Member

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    It's all BS. I've seen keywords where I've bid 50c and got a decent avg position / IS while adwords suggested 30 bucks. Also the Adwords reps that may call you will just suggest upping your bid. They will NEVER tell you to lower it. I would bid LOW because it seems that you're not too sure of what to do. That way you won't lose lots of $$$ should you make a mistake.
     
  3. Globalization

    Globalization Regular Member

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    Is the keyword a celebrity name? If so, adwords charges a premium on using people's names like Taylor Swift or something like that.
     
  4. Chiefjop

    Chiefjop Jr. VIP Jr. VIP

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    There are multiple possibilities for the higher suggested bid; bids in the past, celeb(or brand) names, google trying to make more money etc etc. I woild start really low and see what happens :)
     
  5. wwa2b

    wwa2b Regular Member

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    It's confusing because the KW is "inspirational quotes" (800K queries/mo), so no celeb name, no ads (but I'm not in the US), and a $2.5 suggested bid.
    On the other hand, for "Oprah quotes", which get 2900 queries/mo, the suggested bid is just $0.03

    Can anyone in the US tell me if he has ads on "inspirational quotes"?
     
  6. jamie3000

    jamie3000 Supreme Member

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    Does it have buyer intent if loads of people are searching it but no one wants to capitalise on that?