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Lots of likes but no clicks...

Discussion in 'FaceBook' started by jmh777, Aug 14, 2016.

  1. jmh777

    jmh777 Registered Member

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    I've been trying to sell a tee shirt. I've created a page with the niche the shirt is in, and made a post with the tee shirt. I then promoted it to a targeted audience.

    So far the post has got 10 likes from the ad, 0 shares, 0 comments, 0 CLICKS.

    If no one is clicking the link to buy the shirt, but people are liking the post, what do that mean? Does that mean my shirt looks like shit, I have the wrong audience.

    Should I just make an ad and pay per click only, and not interaction. Thanks.
     
  2. tNK

    tNK Newbie

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    Try creating a contest on the facebook page. Also, you should find a way to collect their emails. Create a webpage, lead them to it, offer something valuable on your webpage and have them subscribe to an email list. You need to convert them into actual followers.
     
  3. eyekyu

    eyekyu Newbie

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    im posting this in hopes that it helps you... and that hopefully someone will see this and help me as well.


    Im experimenting with this same method right now.. im only a few steps ahead of you.

    keep in mind i started this process about a week ago exactly.

    Wanting to sell a t shirt.. created a contest on the Facebook page...
    Contest ad leads to landing page to collect email.
    Paid for Facebook ads to increase engagements on the post.
    Started with some low tier countries to make the post look good... so i got about 2k likes for about half a penny each
    Really only did that for the look because they are in my market but not within reach of a sale.
    Switched ads to US only
    Increase Budget on ad to make sure more people see it... (this is only working so so...)



    outside of Facebook the setup is
    collect email
    show entry confirmation with $10 off coupon if you want to buy now
    sales page


    in ads so far ive spent about 80 bux. the first 20 being on the boost of likes
    page likes went up by over 1000+
    post likes went up to about 2.5K
    150 Visitors to the landing page
    91 of them left their email for the contest/list
    43 people clicked the button to go to the coupon/Order Form
    0 sales.

    the contest ends today so MY NEXT STEPS are going to be...
    End contest.. pick a winner.. email everyone and make them go to page to see contest winner..
    coupon is there again now that they know they cant win it for free.. hopefully they will be re-enticed to buy
    hopefully that 0 will turn to 10 and i can cover the costs of the ads.. but probably not..
    if i make anything from it ill consider it a win.. tweak the shit and run it again


    My thoughts so far are..
    i need a way to ramp up the number of people seeing the ads and reduce my costs.. but i cant really do ad testing as far as image variations on a post engagement thing. i could if it were a website clicks ad...
    (tried website clicks ads, didn't work for me at all didn't even get views.. restarted them. created different ones... they got approved but never really got going)
    I think my landing pages are doing pretty well if im getting more than 60% of people to sign up (still could be better)
    i need to do some tweaking to the order form page to try to get some conversions...
    either adjust my profit margin to entice the sale or tweak to the order page setup altogether

    In conclusion
    I feel the same way you do right now like.. damn does my design suck or what? like im getting some traction but some sales would be nice to make the thing work
    at least to cover some of the ad cost while im split testing this thing to death.
     
  4. jmh777

    jmh777 Registered Member

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    Intresting, I feel like the opt in may deter some buyers. I focused on email marketing and opt ins for almost a whole summer last year.

    It may be possible your design just isn't good.

    Feel free to add me on skype- jmh77777

    we can talk.

     
  5. risefromtheashes

    risefromtheashes Jr. VIP Jr. VIP

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    Make sure you optimized for clicks and not for likes or engagement.
    As engagement can literally be anything, a like a share, a comment etc.
    If you want them to go directly to the site be sure the target audience is the right now.
    Many times our target audience is not the one we think it is.
     
    • Thanks Thanks x 1
  6. eyekyu

    eyekyu Newbie

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    ive actually gotten really good results with post engagement.. website clicks not so much. it seems everytime i make a website clicks ad it gets approved but doesn't get shown much, even when i up the budget and the cost per click, even putting it on automatic does not seem to help much. ... Im thinking maybe if i want to pay for website clicks i should skip the opt in page... but then if they dont buy i lost them forever which doesn't help either.

    anyway....

    i added a popup box on the entry confirmation page for "get an extra entry by sharing this" which has increased sharing by a lot as well as increasing my organic reach.

    So after another 4 days since my last post...

    Page got 600 Visitors.. and 400 left their email which is good.... did some split testing on the opt in page (backgrounds) which may be helping that stat.. as my original page was converting at 63% the variations are converting at 80% and 78% respectively just for signups though

    out of the 400 that hit the confirmation page... only 75 took the bait to click to "get it now instead of waiting" ... out of those 75 that got to the buy page ive had one purchase for multiple items with the same design... they spent about 70 bux.

    Something about the confirmation page isn't getting them to continue on to the order page... should i scrap the confirmation page and put the "Entry confirmed" on the checkout/sales page? for now im going to try split testing it with a few wording variations



    my design still might suck though lol.. but with this many signups you never know.... im also going to try using this same technique with different designs in the future that are related to this same niche
     
  7. jmh777

    jmh777 Registered Member

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    Optimized for clicks? What do you mean? Not doing a 'promote post" ad but a 'send clicks to website' ad?

    Thanks for the info however, I do think my audience isn't right quite yet...
     
  8. risefromtheashes

    risefromtheashes Jr. VIP Jr. VIP

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    Yes exactly, do that if you want people to go to your site.
    Best of luck in your journey!