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Lost 7 Pack Rank for Local SEO Client - new website, new company name, same URL

Discussion in 'White Hat SEO' started by ProInfo, Dec 4, 2013.

  1. ProInfo

    ProInfo Newbie

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    Owner, full service online marketing agency
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    Louisville, KY Metro Area
    I am not an SEO by trade, though I was a few years ago. I currently own an agency and project manage rather than dig in to most projects. I consider myself a level above beginner, but not advanced. I began doing basic local seo work a few years ago, then realized it's much better to have experienced people do the work (some of whom I've hired from BHW, including a recent website designer/developer). But, I am known as the 'go to' person in my network of 100+ agency owners. When they have a question or need resource referrals they come to me. I just received the following request for help from just such an associate and would appreciate your expert advice. I know that it may include recommending he outsource some work and that is fine. I truly appreciate your time and any advice you can provide.

    "I had them set up with high first page 7 pack local results, as well as many 1st page organic results as late as March of this year (2013).

    They had a name change in March, from Hello Asphalt Inc. to Hello Asphalt & Concrete Inc. They also had a new website built in May.

    The URL has not changed.

    Now, they have all but dropped completely out of the 7 pack, except for one of their more obscure keywords and no organic 1[SUP]st[/SUP] page rankings at all?

    Their Places page looks fine, there had been a duplicate listing a couple of months ago but I got that one deleted.

    Their directory listings look OK, Axciom and eLocal still had them listed under the old name, so we are fixing that.

    They are active on Facebook, Google+, Twitter and have a few videos on YouTube.

    I don't know where to go with this, so any thoughts would be appreciated."
     
    Last edited: Dec 4, 2013
  2. Adam718

    Adam718 Senior Member

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    Fixing the names on all the directories is really all you can do for now, but that isn't as easy as it sounds. Be sure to scour the internet for any mentions of their old name.
     
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  3. tnhomestead

    tnhomestead Regular Member

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    Did they change the domain name? And if so, did they 301 the old pages to the new ones? Hey they are in Riverside! Used to drive for a company there. edit looks like it is probably the same domain, and they are using yoast.

    They have a few html errors, nothing major though. Not sure if the youtube above the fold helps or hurts them as well.
    No posts on Google+ really, last one months ago/
     
  4. ProInfo

    ProInfo Newbie

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    Great catch on the html errors and lack of Google+ activity. Yeah, I thought someone might know the area or company - but there wasn't a reason to hide the site from anyone until I was reminded by Nigel that it really is a good idea in a forum such as this. Thank you.
     
    Last edited: Dec 4, 2013
  5. ProInfo

    ProInfo Newbie

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    That's what I was thinking. And will be offering to help them out by running some reports to see where they're listed. Thanks!
     
  6. Nigel Farage

    Nigel Farage BANNED BANNED

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    It's a really bad idea to "out" the client. This is a blackhat forum, and while SEO insiders may know what that really means, it's "scary" and "bad" to the layperson.

    You should edit your OP and delete that information.

    Whoever built the new website should have known this would happen. You should read-up on NAP. The NAP all aims to a particular website. All citations aim to a particular website. Some neophyte shows up and completely disrupts that perfect system and replaces the website that has been there forever with some brand-new thing Google has never seen before.

    And, in the middle of the wreckage, some idiot is wondering WTF happened, and why. The answer is that whoever replaced the old website with the new website didn't know WTF they were doing. So your associate either needs to come clean or start hiding the evidence of their incompetence and do damage control. Which is (I assume) where you come in.

    I lay this all out there so you have a sense of things, and where you are at in it.

    Reconstruct and re-host the old website, and make certain that all the old citations continue to point to it. You must reconstruct, to the greatest extent possible, the conditions that existed before the incompetent web developer took what was working and fucked it up. Then, once that is re-established, do a 301 redirect from the old to a new website, and focus all future link building efforts on the new website.

    In short, keep what is old, and working, and don't fuck it up, and aim it at the new, while building the new. I can't imagine that a web developer that didn't know this could have the ability to improve a website at all, so if I were in your shoes I would want to take a critical look at the new website in order to determine if it was actually an improvement at all. More likely it went from being a big turd to a small turd. Or vice versa. I highly doubt that it went from <whatever> to "good", and again I say this because a web developer that doesn't understand about the "structure" of SEO and how it is that Google determines rank in the SERPs is not, and cannot be a professional. High School student, maybe. Yes, it's THAT bad, and yes, they would have to be at THAT level, so if the client paid $x,xxx for the website, they got royally screwed over. Another thing for your associate to either need to relate to the client, or hide from their awareness.

    I'm merciless in these situations. When small business owners approach me with situations like this, I immediately set about the task of exposing the incompetence of the previous idiot, and start giving opinions of the value of his work compared to what they paid. Sometimes they paid for crap and got crap, and sometimes they paid for gold and got crap. Another bit of information to either relate or cover-up.

    So you are in a difficult situation.

    For myself, I am a small business owner. My sympathies are with them. I see the ocean of scamming "SEO's" and a continent of delusional idiots that can barely speak the language all trying to persuade american small businesses that for only $89.00 they can rank on the 1st page of Google for any keyword that I have stopped trying to sort them out. That's God's job. All I do is go around cutting their throats, and leaving their dead bodies flopping about on the side of the road, spraying pulsating blood from the arteries I've severed. Each one of them represents a number of honest US small businesspersons, and they are the people I'm thinking about while I set about doing the necessary job of butchering the SEO's that scammed them.
     
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    Last edited: Dec 4, 2013
  7. ProInfo

    ProInfo Newbie

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    I thank you for being merciless as it's exactly what I want and expect from anyone here. And thank you for reminding me that I am in a 'black hat' forum. Yes, I overlooked it and have since edited the OP.

    I don't honestly know if going back to the old site is an option, considering that the new site was launched in May of this year. But I will tell my associate to look at that as an option. And you're correct - the associate is doing damage control and has asked for my help. Many thanks!
     
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  8. Nigel Farage

    Nigel Farage BANNED BANNED

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    He doesn't have any choice. He might say that going back to the old site is "not an option" and he might tell his clients it's not an option, but the alternative is to scrap links of working citations and backlinks aiming at a working site with domain age in exchange for nothing aimed at a new site that has no domain age.

    I regularly deal with people that attempt to define the Area of the Known Universe with the boundries of their stupidity. They always have very clear ideas on what can and cannot be done, what options exist and which ones do not. They frequently just LOVE to say "We don't have any other choice." When I encounter a stupid person, the very first thing I do is challenge the existence of the universe as they claim it exists. While it's true that there are an infinite number of multiverses, those that are created by stupid people are almost always subsumed by someone intelligent. The only constant between the two is the stupid person, and their stupidity.

    The problem with stupid people is that they transmit a scientifically demonstrable effect called the Stupid Field of Ineptitude that has a range of 2 degrees of separation, is -4 to IQ and -2 to WIS, and is of infinite duration. The only cure is distance.

    It's a little-known discovery that took place shortly after Heisenberg's theory of the http://en.wikipedia.org/wiki/Uncertainty_principle was published. In the 1960's, burrowed in some dark corner of MIT, an anonymous undergraduate student unwittingly discovered a series of mathematical equations that indicated that in certain cases of extreme uncertainty, there are exponential "edge conditions" that allow stupidity to achieve critical mass, and transition from a theoretical particle created within the mind of the stupid person to a measurable wave-form of energy. Little was known about this new discovery until the advent of the internet, where it was also discovered that EMP receptors in the human brain have the ability convert that energy back down to it's previous state, thereby rendering the recipient of that energy to the same state of stupidity as the person originally afflicted.

    In short, stupidity is contagious, and you are infected by it on the internet. And the only cure is distance from the person that is infected. You have a decision to make. Are you going to un-do the stupidity, or are you going to engage with the cause of it and attempt to manage it? IMO, your risk of infection is 99.99%.
     
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    Last edited: Dec 4, 2013