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Loss of rank after addition of content?

Discussion in 'White Hat SEO' started by poweronics, Dec 20, 2011.

  1. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    I have a friend who had a rank at no 7 for a keyword and I suggested him to add some content to improve his ranking. So he did that but unfortunately he dropped and lost his no 7 position and went to page 2 at no 17.
    Why did this happen?
     
  2. Initial Effort

    Initial Effort Jr. VIP Jr. VIP Premium Member

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    Most likely an algo update unless he stuffed his keywords or something like that.
     
  3. smarttips

    smarttips Junior Member

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    It may be because of poor quality of content..
     
  4. blackhatbeginner2010

    blackhatbeginner2010 Regular Member

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    Panda seems very sensetive to keyword density.
     
  5. fathobbitsss

    fathobbitsss Junior Member

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    agree with others might not be related.

    tell him to learn seo?

    need more info to diagnose
     
  6. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    Why is it so?
     
  7. Techxan

    Techxan Elite Member

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    Any time you change the page content there will be a change in the page ranking. If you added content and did not maintain the proper on page ratios for KW density, use of headers and such, the added content will dilute the relevancy of the page as t applies to the keyword it ranked for.

    When this happens I do either if these two things:
    Revert back to the original content, and move the new content to a new page.

    Or make small insertions into the content of the page to kick back up the KW density and onpage SEO. Use a couple of h3 headers, add a few KWs. throw in a picture, bold or italicize the keyword phrase, do something to attract that KW again.

    But before you do, take a good hard look at what you have done. If the content was quality and it changed the ranking for your target keyword, your page is now targeting a new keyword phrase. If you lucked out, you may now be ranking very high for a long tail keyword related to the original keyword. This results in less but much more targeted traffic.

    Ranking number in the top three of page one for a low competition, moderate traffic long tail keyword is often far better than being in spot 7 of a general keyword phrase.

    If the content was junk or fluff, or poorly spun, pull it back down and revert, and build diverse quality backlinks to the page, gradually over time.
     
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  8. wahidpolin

    wahidpolin Regular Member

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    This is normal when you change your site or build links after a long time..It should get up to it's normal position within a couple of days.
     
  9. xboxps3wow

    xboxps3wow Power Member

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    did he add content to the existing page or add more content pages?
     
  10. hexa714

    hexa714 Junior Member

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    +1 keyword stuffing
     
  11. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    He added content to the existing pages.
     
  12. hazephase

    hazephase Jr. VIP Jr. VIP

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    Hi

    It may be a Google dance wait for few days
     
  13. gr8divas

    gr8divas Registered Member

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    It happened with me recently 2 times,
    Once i got better ranking, and next time i lost many
     
  14. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    It has not improved till now. I am thinking to tell him to get it back to same content again.
     
  15. Jilted

    Jilted BANNED BANNED

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    I think it was poor content most probably. Maybe it had nothing to do with the actual nice of the website or maybe was just poor quality or copied. Either way its kinna strange google ranked it good without any content.

    This is the way it goes, sometimes you rank good and sometime you go lower...
     
  16. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Likely Poor Content, had a site that I added dup content to, it dropped off page 1. A month later removed the dup stuff it came back to page 1 in 2 days.
     
  17. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    So this seems to be a frequent thing out there.I thought its a rare case but now it is clear that it did happen to others also.
     
  18. cokol

    cokol Regular Member

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    same happened to me few weeks ago, however the ranking went back after couple of days.
     
  19. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    So it only took 2 days to get back. Sometimes it may take more or less. Is'nt it somewhat weird?