Looking to make professional looking you tube videos to promote my site - Any tips?

Hey BHW,

I am looking to do some video marketing for my site Business Smack and had a few questions:

1. Whats a solid video editing software that provides advanced editing but is also user friendly (I am prepared for numerous trial and error runs.)
   1. I have made a few videos before but it was about a year ago..
2. Things I should promote in the video: free eBooks, downloads, advantages, offers?
3. Should I outsource this? Look for someone else to make a good quality video?

That's where I'm at right now, any advice will be appreciated!

If you would like to check out the site I put the link bellow, might help bring some extra ideas in.

Here's the URL: http://businesssmack.com