For more than a year I've watched as Uber destroyed a good friend of mine livelihood. I worked under him for years in business development for a high-end transportation company; Mercedes-Benz sedans, Black Escalades, Mercedes-Benz Sprinter van, etc. It was great to work in the Bay Area doing wine tours, corporate functions, weddings and so on. That is until Uber came along 8 years ago. At first, they came to us as beta testers of their product. It was amazing, this shiny new Silicon Valley platform that promised to change our companies growth, and it did, at first... but, over time we saw Uber's "Silicon Valley Bro-culture" and what it is known for today, and that is to exploit the drivers that Uber's success is built on by taking up to 50% of the total fare. Simply look up "Uber News" and you will see scathing report after scathing report about how Uber is exploiting drivers. I was lucky enough to switch careers before the downfall (SEO and product management), but my friend was not. His million dollar company was destroyed by Uber that has underpriced rates to a point where not only taxies are going out of business, but also the private transportation market through subsidized fares ( not based on any real-world value or costs), and all people can tell him is "adapt or die." This is where I've had enough, he has a family and a home mortgage to pay for and that's the kind of mindset people have in this world? Where a handful of investors create a shiny little product that gets people from point A to B and just underprice the product to where all competitors are losing their livelihood while having the majority of cost be pushed onto the drivers? That's not innovation that is a conman's game of exploiting people into a new economic class, which is now called the precariat class. The precariat economic class of people are now at a greater risk of being homeless or destitute if an unforeseen economic situation happens, which if you are a rideshare driver this is an everyday occurrence of it happening. After reading the recent MIT brief that drivers are making $3.37 an hour I became sick of it. To personally know a friend who life was destroyed by companies like Uber and Lyft, and read about this lady being run over by one of Uber's autonomous cars I have finally had it. Silicon Valley likes to put up this fake image of liberal-freeing-progressive agenda, but it's only when it's for their investor's bottom line. They will easily switch to being a Republican-Hawk using massive amounts of money to pay for political favors through lobbying. Things have to change. Today I want to try to make a difference and see how far I can take it, today in the world of corrupt data (don't get me started on Facebook), fake news, Silicon Valley, and shitty companies like Uber I want to see how powerful SEO can be. Over the week I've learned that a company just got acquired called Fasten, they were actually one of the few companies that charged drivers only $1 commission per ride, allowing them to make 40% to 50% more than with Uber or Lyft. Now that I know it can be done (easier said than done), I believe the timing is right to try to push my SEO skills to the test to create a movement to help gig economy workers have more control over their pay and lives. I call the movement RHYD, "Rethink How You are Driven." I am planning to research the keywords that will allow me to create content on the disparity of drivers pay so it ranks with Uber or Lyft on the first page along with a PPC for a Tshirts campaign to fund patents and a beta rideshare platform (the beta is affordable, around $4k.) The goal is when people type in Uber or Lyft you will one day find articles from RHYD talking about this industry and the goal to create a driver-focused platform. There are over 1 million drivers in the US being completely screwed by these companies and there has never been a competitor yet to simply try build a movement for a product that pays drivers a livable wage, well today I'm taking on that challenge. I know transportation, I know if the TNC insurance cost is covered by a booking fee and the company only takes $1 commission it can be cash-flow-positive (Lyft boasts they do 10 million rides weekly). I know that if nothing is done the gig economy is going to Branch out into other job verticals as well (Read the Guy Standing link above, the white collar sector is next). I believe if there was ever a social experiment of how powerful SEO can be this would be the campaign that could be a success with a little luck and like-minded people that share my point of view (any help is greatly appreciated). I know I can do this on my own, but I am also open to any support from people that understand that this is a cause that is both important to drivers, but also to send a clear message to Silicon Valley that things need to change, and that SEO can be a tool used for the greater good to make a change. If you made it this far, thanks for reading my rant. I am very passionate about this and know that this is a challenge, but if no one tries then I would hate to think later on in my life "could have things changed?'