Languages: English
Experience: Finance niche sites
MAIN RESPONSIBILITIES
Experience: Finance niche sites
MAIN RESPONSIBILITIES
- Develop effective paid search and campaign strategies to increase profitability and scale up
- Optimize various PPC department structures, processes, and campaigns
- Lead/join brainstorming sessions to increase overall revenue and margins
- Manage accounts on social media and search advertising platforms (e.g. Facebook and Google Ads)
- Monitor detailed daily, weekly, and monthly reporting to keep all relevant stakeholders updated
- Set goals with PPC managers and support
- Be involved in keyword selection and audience targeting
- Watch budget and bids to gain better ROI
- Track KPIs to access performance and pinpoint issues
- Produce reports for management
- Write concise and attention-calling ad copies
- Suggest and develop new campaigns across multiple channels
- Stay ahead of PPC and SEM trends
- Demonstrate initiative and be enthusiastic about finding and testing new paid search tactics, features and tools.
- Previously worked with digital advertising campaigns like Google Ads, Facebook Ads, Display, etc. in the Finance or Forex sites
- Keyword bidding and optimization
- Defining target groups to target specific audiences
- Data analysis and reporting using analytic tools (Google Analytics, Google Sheets, etc.)
- Knowledgeable in digital marketing concepts, landing pages and conversation flow over multiple platforms (Google Ads, Facebook Ads, Bing Ads, etc.)
- Ability to affiliate lead generation and conversation optimization
- BS/BA in Marketing, Digital Media or a related field
- Google Ads certification is not necessary, but a plus
- Analytical thinker
- Tech-savvy with experience in PPC, Google Ads, Facebook Ads, etc.
- English (native or native level)
- Finance/Forex sites experience is a requirement