I have seen a lot of posts and threads about marketing targeted purely at the IM side but would really like some good resources for actual sales marketing. Making the user want to buy what you are offering or putting them into the mood of filling out a CPA offer etc; what the best headlines are; tricks to capture attention; finding different vertical markets for a niche...that sort of thing. Everyone knows that you need to write a good pre-sell but no one actually talks about techniques to use. Are there any blogs or books that you guys recommend? I did look in the downloads section but it is all overloaded with "Internet Marketing" with no real focus on improving conversions which I think should be a bigger focus for some people on here. Take Twitter for example - millions of people that can be easily contacted but mass following the users of a weight loss program isn't going to be the best way to target as every other weight loss affiliate is also following them. Your messages will be lost in a sea of spam.