When I first created this site I was receiving quite a bit of traffic from somewhere that I didn't expect to be . . . Google. This site has been sitting around for almost a year and I've been adding content to it every so often probably once or twice a month. I'm currently rank #5 for a keyword term that has 90k searches and I am truly amazed because I've done no SEO to the site whatsoever. My question is of coarse I want to rank this site to #1 I'm getting around 5-6k unique organic visitors from being #5. When I que "keyword" into Google 20k results show. The #1 spot only has 49 total backlinks to their page whilst mine has 0 built. What types of links should I build to pass these competitors? Would doing pure social bookmarking get me to #1? I mean is that possible? I don't want to waste too much time with this keyword because I have other fish to fry. I have bookmarking demon so I could dripfeed bms to the site over a few weeks. Thanks to anyone that responds! Help is definitely appreciated.