Looking for a list of acronyms that blackhatters use

Discussion in 'Black Hat SEO' started by Junefog, Aug 26, 2013.

  1. Junefog

    Junefog Junior Member

    Jul 24, 2013
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    I've been browsing on the forums for a while now and there are a lot of acronyms that experienced members use such as JV and PPC and all that.

    I was wondering if there was a list of these acronyms to help new blackhatters adjust to this lingo.

    Thanks :D
  2. SeoWrecker

    SeoWrecker Jr. VIP Jr. VIP

    Jul 16, 2012
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    Doesn't matter
    OP stands for original poster :p
  3. J-S-T

    J-S-T Supreme Member

    Jul 27, 2013
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    Fb and BHW
    PPC= pay per click.
    CPA =Cost per action
    JV=Joint venture.

    Bonus tip : You can always use Google.

    Best of luck in the forum, Read more learn more
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  4. divok

    divok Senior Member

    Jul 21, 2010
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    Joint venture
    pay per click
    you could have googled it .
  5. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

    Nov 5, 2012
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    Home Page:
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  6. Junefog

    Junefog Junior Member

    Jul 24, 2013
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    Just what I was looking for, thanks a ton Skyrocket :D
  7. WizGizmo

    WizGizmo Super Moderator Staff Member Moderator Jr. VIP Premium Member

    Mar 28, 2008
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    Found this list through a Google Search:


    ACL - Average Conversion Latency - The time it takes from initial click to converting sale. If a visitor to your website is logged at 12:00pm and purchases your product and 1:00pm, then the latency time of conversion was 1 hour. If you average out this time across all your sales, you will know how long it takes your site to convince someone to use your product or service.

    AMM - Affiliate Marketing Management - A marketing manager who advertises for their client using commission junction, link share, or private in house network.

    AOV - Average Order Value - The average net income of a numbers or sales over a given period of time. This number can then be used to determine the expected spend of each person who orders and allow you insight to average profit margins per sale.

    B2B - Business To Business - If you or your client specifically targets commercial businesses as their clients, then you are selling in a B2B marketplace.

    B2C - Business To Consumer - If you or your client specifically targets end users and home owners as clients, then you are selling in a B2C marketplace.

    CPA - Cost Per Acquisition - How much money you have to spend to make 1 sale. If you have a CPA of $10, then this means for every $10 you invest into marketing you can expect to have 1 sale. This can now allow you insight as to how much you have to spend to make X amount of dollars.

    CPC - Cost Per Click - How much you pay a venue, such as Google Adwords or Yahoo Panama, for each and every single click they send to your website. If your campaigns average CPC is $1.38, then this means if you get 100 clicks, you will pay the search engine company $138.00.

    CPS - Cost Per Sale - The same as CPA, but Cost per sale is a more layman's term.

    CR - Conversion Ratio - How many conversions, sales, or acquisitions you can expect to receive based on a percentage of clicks to your site. If your CR for January was 1.25%, then this means if you had 10,000 clicks from a search venue, you would expect to have 125 sales.

    COR - Cost Over Revenue - An analysis of how much revenue was made for how much money was spent on marketing. The Lower the COR the better. If you have a COR of 25% this means you would spend $25 for every $100 in gross revenue.

    CSE - Comparison Shopping Engine - These are sites such as pricegrabber, Nextag, and Bizrate.

    CSF - Critical Success Factors - This is the analytical performance review of a website and the minimums needed to keep an internet marketing campaign successful. Your benchmarked CSF might be a CTR of 1.25%, CPC of $2.35, CR of 1.35% with an AOV of $238.68. You now know exactly what it takes to stay profitable, and you can now find ways to manipulate these numbers in your favor to make higher profits.

    CSS - Cascade Style Sheet - This is used in website design, and maintenance to reduce the file sizes of websites and reduce the amount of tag attributes, repetition and / or memorization.

    CTR - Click Through Ratio - This is the percentage of impressions an ad gets before someone will click on it. If you have a CTR of 1.25% then for every 1,000 impressions your ad gets, you can expect 12.5 people to click on it.

    CPM - Cost Per Mille (Thousand) - Some venues charge, or pay, for every thousand ad impressions that are shown. If you are paying, or charging, a CPM of $5, then you will pay, or charge your client, for every thousand impressions an ad gets. If an ad is displayed 10,000 times on a website, it is going to cost the advertiser $50.

    eCPM - Effective Cost Per Mille (Thousand) - This figure is used to determine how much money you make for every 1,000 impressions an ad is displayed. If you sell a product and pocket $50 from each sale, and it took 50,000 impression to make that sale, then your eCPM is $1. You make $1 for every thousand impressions. ($50 / 50,000 * 1,000 = $eCPM)

    EPC - Earning Per Click - This figure is used to determine how much money you make for every click on your ads. If you received 100,000 clicks on your ads last month and you made $5,000 then your EPC is $0.05. ($5,000 / 100,000 = $EPC)

    FFA - Free For All - Free For All is an old advertising technique that allowed you to place a link to your website on a page for free, usually listed with thousands of other websites, in hopes for both increased search rankings and traffic.

    FTP - File Transfer Protocol - Many times you need to upload and download images, csv files, zip files or webpages to a website. Using an FTP program makes the transfer of the file really easy.

    HTML - Hyper Text Markup Language - Webpage are developed using tags such as <p>, <center> <H1> or <bold>. HTML can be used to create really simple websites or it can be used in conjunction with PHP or ASP to develop really advanced websites such as wordpress.

    HTTP - Hyper Text Transfer Protocol - This is a communications protocol that allows you to transfer an html, asp, php or other file format from either an intranet or the World Wide Web, to a browser for reading.

    HTTPS - Hyper Text Transfer Protocol Secure - The same as HTTP, but using encryption software so that nobody can intercept, and read what you just transferred from halfway across the world.

    IM - Instant Messaging - This is any one of the chatting interfaces such as AOL, Yahoo or MSN. It allows for quicker communication than email. I highly recommend using it to keep in touch with your networking buddies.

    KDA - Keyword Density Analyzer - This is a program that will scan a webpage and return the frequency of words used on a page. Many SEO people will use it to ensure a specific keyword, or set of keywords, has dominance over a webpage so that when a search engine spider visits, it will not be confused on the topic of the page.

    KEI - Keyword Effectiveness Index - This figure lets you know how competitive a keyword is. You take the number of searches a keyword gets per month, and divide that by how many pages show up for that keyword. If the keyword, "blogger", gets 10,000 searches per month, and 1 million pages show up in the search results, then you have a KEI of 0.01. The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top position.

    LSA - Latent Semantic Analysis - Search Engines are getting smarter, and using an analysis process known as LSI. This is how a search engine attempts to analyze a website to determine that the search for apple computer is correctly linked with a site about apple computers and not apples that you eat.

    LSI - Latent Semantic Indexing - This is the process of collecting data and indexing it for LSA.

    PFI - Pay For Inclusion - This is a flat fee that is charged to be placed into a directory such as Yahoo directory or others. Usually it is a one time or yearly fee.

    PFP - Pay For Performance - This is a search marketing agency term that is used to charge a client based on performance, rather than charging based on hours spent on project, or the amount of media budget.

    PPA - Pay Per Action - This is a flat fee that is charged to an advertiser by a venue whenever an action is made on a website such as a lead or sale. Instead of paying per click or impression, you can pay only when a site visitor actually does something on your site.

    PPC - Pay Per Click - Google Adwords, and Yahoo Panama, charge you based on a per click service fee. If someone searches for a keyword you want to be shown up for, and clicks on your ad, you will be billed accordingly.

    PPL - Pay Per Lead - This is similar to pay per action but restricted only to leads, for those industries that are in the lead generation business, such as mortgage loans.

    PPR - Pay Per Rank - I'm not sure of a service that actually charges for rank, but the industry term is listed.

    PPR - Product Placement Report - If you are doing contextual marketing with Google Adwords, they offer a PPR report that exposes all the websites your content ads are displayed on. This report can then be analyzed to exclude out poor performing websites.

    PPS - Pay Per Sale - The opposite of pay per lead, this pricing model is for those who sell a direct product to an end consumer.

    PPV - Pay Per Visitor - Same as Pay Per Click, PPC, just used another way.

    PR - Page Rank - This is a number between 0 and 10 that Google assigns every webpage on the internet. PR is updated quarterly, as far as I know. It is used to measure a websites value across the entire internet. You would think the term "page" in page rank stands for a web page, but is actually named after Larry Page who designed the PR algorithm.

    PV - Page View - When a visitor to your website loads a webpage, your analytics software will count it as one new page view. Page View is much different than unique visitors, and is always a higher number. If you received 10 visitors who each viewed 2 pages on your website, your page view count would be 20.

    ROAS - Return On Ad Spend - This is how much revenue you make for each dollar that is spent on advertising. If you spend $100 marketing your site and you make $1,000 your ROAS is $10 to $1. You make $10 for every dollar you spend.

    ROI - Return On Investment - This is the ratio of money gained or lost on an investment that you make. If you invest $1,000 to market your new product, and you make $5,000 back, your ROI is 5 to 1.

    SE - Search Engine - Search engines are sites like Google, Yahoo and MSN. Enough said...

    SEM - Search Engine Marketing - This term is related to an agency or person that manages a marketing campaign targeted just to search engines.

    SEO - Search Engine Optimization - This is the process of getting traffic from major search engines, from natural or organic listings, of targeted keywords. If you want to get your website to show up on Google for the keyword "blogging" without having to pay cash for the spot, then you would go through the process of search engine optimization.

    SEP - Search Engine Position - If you successfully get listed on a search engine like Google or yahoo your listing will show up somewhere between 1 and infinite.

    SERP - Search Engine Result Pages - Any time you search for a keyword, term or phrase on a search engine you will be sent to a page of results.

    SES - Search Engine Specialist - This is someone of specializes on everything to do with a search engine. This person will know the search engine better than the back of his own hand.

    SMM - Social Media Marketing - A newer form of marketing by getting a page around the internet via social media. Social media are networks of friends interested in sharing their daily finds with everyone they know, resulting in traffic, and buzz about a specific website, product or article.

    SP - Shopping Portal - These are websites that display products from many different resellers. Popular sites include amazon.com, shopzilla, pricegrabber and etc...

    SPAM - Sites Positioned Above Me - The most overly used and exploited word on the internet. Anytime anyone receives anything they do not want is commonly labeled SPAM, even if they knowingly sign up for it. Also, any time something is done repeatedly over and over and over and over and over and over and over and over and over again is known as SPAM.

    SQL - Structured Query Language - This is a database computer language designed for the retrieval and management of data in relational database management systems (RDBMS). WordPress uses SQL to store all the data that is entered into it such as your articles, comments, and settings.

    TLD - Top Level Domain - These domains are reserved for the big 3, dot COM, Net and ORG. If you own any of these, you own a TLD website.

    TOS - Terms Of Service - Anytime you participate on any website such as MySpace, AOL, stumbleupon, digg and endlessly others, the site has a terms of service which lays out the rules and guidelines of the website, about what you can, and cannot do. Such as SPAM other users or write them offensive, violent or hatred material.

    URL - Universal Resource Language - This is the physical location of a document somewhere on the internet. When you type in robdogg.com as a URL your browser will use its http to locate my site and transfer the file located in that directory to your browser, and translate the HTML into an understandable, readable format.

    UV - Unique Visitors - A visitor is considered unique when the IP address, of the person surfing your website, does not match any other IP that has ever visited before. If it does match a previous IP address, the visitor will be marked as a repeat visitor instead.

    VAR - Value Added Reseller - This is a person, or company, that takes a product, or service, and ads to its features to create a better product, or turnkey solution, for resale to others.

    VBS - Visual Basic Script - This is a very common programming language used to design and develop proprietary software. There are hundreds of other programming languages out there, but this is one of the most common in the industry.

    WCAG - Web Content Accessibility Guidelines - this is a set of guidelines created by W3C's Web Accessibility Initiative to allow the disabled to understand content on the internet. Many search engines these days will give your website a greater value, when you include these standards and guidelines on your site.

    WOMM - Word Of Mouth Marketing - This is advertising your website off the internet, which usually involves handing out business cards, and telling your friends and family about what you created, so that they will go out and do the same.

    WWW - World Wide Web - This is the interlinking of every website, article, image, video and document in the world with the use of hyperlinks and URL's.

    WYSIWYG - What You See Is What You Get - This is a text editor that allows you to type just as you would in a word document, which then converts the word document into HTML so that it can be published just as it looks in the text editor, without any prior HTML knowledge.

    XML - Extensible Markup Language - XML is a programming language designed to share structured data across multiple platforms of software. This helps eliminate the need to design software in only specific, outdated or latest languages. It allows data to be transferred between incompatible systems and allows businesses to share data with ease.


    Cheers! - "Wiz"
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  8. WizGizmo

    WizGizmo Super Moderator Staff Member Moderator Jr. VIP Premium Member

    Mar 28, 2008
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    And here is another list:

    AIDA - Attention, Interest, Desire, Action

    AJAX - Asynchronous Javascript and XML

    API - Application program interface

    AOV - Average order value

    AR - Augmented reality

    ASP - Application service provider

    ATD - Agency trading desk

    B2B - Business to business

    B2C - Business to consumer

    CLV - Customer lifetime value

    CMS - Content management system

    CPA - Cost per acquisition / action

    CPC - Cost per click

    CPL - Cost per lead

    CPM - Cost per thousand

    CPV - Cost per view (see also PPV)

    CR - Conversion rate

    CRM - Customer relationship management

    CRO - Conversion rate optimisation

    CSS - Cascading style sheets

    CTA - Call to action

    CTR - Click-through rate

    CX - Customer experience

    DM - Direct mail (or 'Direct message', in Twitter circles)

    DMP - Data management platform

    DNS - Domain name system

    DR - Direct response

    DSP - Demand-side platform

    ECPM - Effective CPM

    EPC - Earnings per click

    EPM - Earnings per thousand

    ESP - Email service provider

    FB - Facebook

    FBML - Facebook Markup Language

    FTP - File transfer protocol

    GA - Google Analytics

    HIPPO - Highest paid person's opinion

    HTML - HyperText Markup Language

    HTTP - Hyper Text Transfer Protocol

    HTTPS - Hyper Text Transfer Protocol Secure

    IM - Instant Messaging

    IMAP - Internet Message Access Protocol

    IP - Intellectual property (or 'Internet Protocol')

    IPTV - Internet protocol television

    ISP - Internet service provider

    KPI - Key performance indicator

    LTV - Lifetime value

    MoM - Month on month

    MLM - Multi-level marketing

    MVT - Multivariate testing

    OEM - Original equipment manufacturer

    OS - Operating system (sometimes this is used for 'open source')

    PHP - PHP Hypertext Preprocessor

    POS - Point of sale

    PPC - Pay per click

    PPL - Pay per lead

    PPV - Pay per view

    PR - PageRank

    PV - Pageviews

    QA - Quality assurance

    QR Code - Quick response code

    QS - Quality score

    RFI - Request for information

    RFP - Request for proposal

    ROI - Return on investment

    RON - Run of network

    ROR - Ruby on Rails

    ROS - Run of site

    RSS - Really Simple Syndication

    RT - Retweet

    RTB - Real time bidding

    RTD - Real time data

    S2S - Server to server

    SaaS - Software as a service

    SEM - Search engine marketing

    SEO - Search engine optimisation

    SERP - Search engine results page

    SLA - Service level agreement

    SM - Social media

    SME - Small / medium enterprise. (aka SMB = ‘business')

    SMM - Social media marketing

    SMO - Social media optimisation

    SMP - Social media platform

    SMS - Short message service

    SOV - Share of voice

    SOW - Statement of work

    SSL - Secure Sockets Layer

    SSP - Supply-side platform

    SWOT - Strengths, weaknesses, opportunities, threats

    TLD - Top level domain

    TOS - Terms of service

    UCD - User-centric design

    UI - User interface

    UGC - User-generated content

    URL - Uniform resource locator

    USP - Unique selling proposition

    UV - Unique visitor

    UX - User experience

    VOD - Video on demand

    VM - Viral marketing

    WOMM - Word of mouth marketing

    WYSIWYG - What you see is what you get

    YOY - Year on year

    YTD - Year to date

    XML - Extensible Markup Language


    Cheers! - "Wiz"
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  9. YouMadBro

    YouMadBro Registered Member

    Aug 26, 2013
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    Thanks for the above though I'd like to note that, in this field, "IM" usually refers to Internet Marketing and not Instant Messaging. You will see a lot of references to IM, especially in other less technical forums (e.g. the Warrior Forum, a forum full of snake oil wannabes advertising themselves as making thousands per day yet making less than $10/day from copypasta e-reports).
  10. MatthewWoodward

    MatthewWoodward Senior Member

    Aug 31, 2012
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    Thank you kindly for the share :)

    Getting listed in the definition results is proving to be much harder work than I anticipated grrr
  11. vendettalogz

    vendettalogz Newbie

    Feb 12, 2014
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    this has really being helpful...nice share