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LOOK! What you need to be successful in PPC

Discussion in 'General PPC Discussion' started by Nightime14, Jul 17, 2011.

  1. Nightime14

    Nightime14 Junior Member

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    hows'd it going people. Im here to show you what it takes, what you need, and how to become successful at paid advertising .Im super bored right now waiting for some ads to get approved soooo here's a little advice To be successful in paid advertising takes spending money with out getting emotional when you lose ..cause you WILL lose money thats part of the game. But what it really takes i believe is understanding what your looking at. Once you understand what a good ctr , a fair cpc , and a good cr% is you'll be on your way :).. this is a short simple guide to get sarted (for the n00b).

    tools :

    prosper 202 (track stats)
    offervault (search for offers)
    google keyword tool (research keyword competition and volume
    hosting (host your lp's)
    affiliate paying ( check reputation of cpa networks)
    few domains (put our lp's on)
    google,bing,facebook or other ppc networks ( buy traffic from)
    quant cast (extra research)

    how to pick an offer

    when choosing an offer i use offervault and and look for offers that i feel have a good landing page , a fair enough commission, and is a reputable cpa company.. i open 10 -15 offers in different tabs , then hit up the AM's of the network ask the following questions

    1) whats the network wide epc
    2) what are the average conversion rates
    3) whats the cap
    4) demographics
    5) and any extra info

    once i find that the offer has a good epc, good cap , and a good conversion rate i will then use google keyword tool ..i'll first type related keywords and see how much traffic there is and competition..If the reach looks fair , and theres close to no competition, i'll set up a campaign

    how i set up my campaigns

    first i set up all my campaigns through prosper 202 which is a tracking software ..TRACKING IS 1 OF THE MOST IMPORTANT ELEMENTS TO BEING SUCCESSFUL WITH PPC!!!

    then i'll go to the ad network (adwords for example) and use really broad keywords and load up as many keywords as i possibly can think of that are "VERY RELEVANT" to what im going to promote...also the Ad copy has to be very relevant

    I'll let the campaign sit over night and set my daily spend to around $50
    and see what kind of data i get,

    what i look for?

    cost per click , click through rate , impressions and clicks

    if i see my cpc is very high and doesnt match what the AM told me about conversion rates i'll drop that keyword ... if my ctr is very high and the cpc is cheap i'll obviously keep it on deck , and if the clicks are there ..then were golden . all we have to do now is make sure our conversion rates are upto par!

    now what we do is weed out all bad keywords and keep the ones that are pulling clicks at a cheap rate. (you may have to add more keywords if the keywords you are using dont convert)

    now i will make around 2-5 diff ad copies and of the campaign just isnt doing well i'll scrap it and move on to the next ..

    the more campaigns you set up the higher the chances your going to hit a golden nugget

    Seriously DONT give up ..keep pulling through and you'll be happier then a monkey in a banana tree once your commissions start flowing in

    so lets recap
    1) pick an offer
    2) research
    3) set up tracking
    4) set up ads
    5) review data
    6) weed out bad data
    7) test tweak repeat

    hope this helps ... i was super bored so take it or leave it idc lol
     
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  2. 2008rain

    2008rain BANNED BANNED

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    How do you track affiliate links with prosper202? I don't understand like how do you add the prosper tracking code to the offer landing page? I know some networks you can add third party pixels, but what should I do if I wanted to promote a CJ program with ppc?
     
  3. Robvandam

    Robvandam Junior Member

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    sounds like a big help, thanks for sharing this to us mate.
     
  4. talkmeow

    talkmeow Regular Member

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    I don't understand one part....you said buy domains for LP's, but then it sounds like you are direct linking to offer LP's?? Or are you redirecting from the domains?
    Do you have experience with CPV? I just started and need some help :)
     
  5. albaniax

    albaniax Elite Member

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    Good summary, that's how it works.

    My bad that prosper202 doesn't work on WindowsVPS, I didn't wanted to use their online version and yeah, so I never started seriously with PPC, YET!


    3) whats the cap
    Whats the cap?
     
  6. Nightime14

    Nightime14 Junior Member

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    well what i meant is you need domains to put your lps on lol
    simple follow the steps on "set up campaign" then generate your link now when a visitor goes to the new tracking link it will be tracked through proser ..also generate a pixel and give it to your AM to place for you so you can view conversions live
     
  7. Nightime14

    Nightime14 Junior Member

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    ppc is my way ...i prefer it over anything..once you understand it ..its simple really ..cap is the amount of leads you can send , sometimes advertiser put a cap on how many leads you can send ..then they pause the offer
     
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  8. 2008rain

    2008rain BANNED BANNED

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    They are AM's in commission junction? Have you ever tired this? Who do I contact in cj to send them the pixel? I once sent an email to the direct advertiser, but got no response.
     
  9. Nightime14

    Nightime14 Junior Member

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    i never use cj so just go to a network that has the same offer use offervault
     
  10. cocaco

    cocaco Jr. VIP Jr. VIP Premium Member

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    what kind of offers do you promote and do you do direct linking or do you build your own lps?
     
  11. Nightime14

    Nightime14 Junior Member

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    i use all sorts of different offers, some direct link some dont
     
  12. MillionaireMindset

    MillionaireMindset BANNED BANNED

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    My problem with PPC advertising was, when I would go to an Affiliate Website, I would find an offer that the payout would be 30$ for an example and based on conversion with was like $1.50 per click. I would then go to facebook and setup a campaign for like .75 and it would never convert. WHy'd that happen?
     
  13. Nightime14

    Nightime14 Junior Member

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    could be several factors , targetting, bidding strategy , ad copy, lp , offer do some more research and set up more campaigns
     
  14. bigg_capp

    bigg_capp Jr. VIP Jr. VIP Premium Member

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    Hey Nightime14,

    I have a moderate level of success, but nothing like those who are pulling in 100's or even 100's per day.

    One of the CPA networks I'm using is Flux Ads. When you log in, they tell you the top converting offers and methods. For PPC the top 3 are Speed dating, Best Buy $500 gift card and our old time favorite $1000 Walmart card.

    Are you making money with PPC and email / zip submits? You have to get $.02 clicks in order for these to work. Or are you making more on the $25 and up Payouts like, Credit Scores, Auto Insurance, Etc.

    -Capp
     
  15. MillionaireMindset

    MillionaireMindset BANNED BANNED

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    Would you mind helping my via skype? I have a $2,000 a day limit on facebook so there's a lot of money to be made.
     
  16. Nightime14

    Nightime14 Junior Member

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    im doing both , yes cheaper clicks are better but whats key is conversions rate ..if you convert 1/5 email submits at $1.50 you could spend .20 cents per click and still make a profit
     
  17. Nightime14

    Nightime14 Junior Member

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    also you should try different ad networks , i know people are hyped on Facebook which is one of my main sources of income , but there other networks like advertising.com ad mob , and bidvertiser...key is to find a traffic source with decent traffic and learn to convert the traffic "traffic + conversions = $$$" simple formula
     
  18. stressfree

    stressfree Senior Member

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    but have you factored in the NW's shave rate? Esp on email submits.
     
  19. onlinework4all

    onlinework4all Newbie

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    This is nice post and details about success in PPC but can you give much idea tools.Because whenever I looks for such tool,all will be paid one.
     
  20. _Sunny_

    _Sunny_ BANNED BANNED

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    One more tip:

    Use keywords in Exact form or phrase forms...that'll reduce your costs by 30% easily.