Most of his backlinks seem to be from March 2012, and the site has been registered since December. He's ranking #1 for "cheap purses" and #6 for "cheap handbags". His backlinks are the absolute shittiest kind, mostly forum post spam. And some comments too. I see examples like this all over, before and after the G updates. All these Pandas and Penguins only get a fraction of the sites they claim not to reward. I won't out the guy, but you can easily check G for it. He probably has lots of these kinds of sites.