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Longtailed KW and QS/Relevancy help please?

Discussion in 'Adwords' started by Entrepreneur, Sep 25, 2008.

  1. Entrepreneur

    Entrepreneur Regular Member

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    I'm just about to launch some new campaigns primarily based around long tail keywords within a market i know and understand. (Sorry, i won't tell you the industry, because it's pretty small and don't want to dilute my market share at such an early stage!)

    Most of these terms have little to do with the industry directly, it's pretty much an indirect market.

    With regards to relevency it will be hard to ge these terms into the ad, the LP won't be a problem, but i know this will affect my QS and, accordingly, my bids.

    My questions are thus:

    Would trying the words in content allow me to use these KWs easier, because i think i will get slapped in Search because the majority of the words won't appear in the ads? In other words, can i pull off an ad that doesn't include the KW i'm targetting in content?

    What or how much can i get away with in content?

    Cheers
     
  2. smokes4life

    smokes4life Regular Member

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    I think it is possible. I have seen ads for KWs that never appeared in the ads. Of course you can't have an ad which goes "Click Here Now" but it does not have to contain all the KWs that you are bidding for.
     
  3. nj1485

    nj1485 Registered Member

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    Of course you can do that.
    Content is a numbers game, CTR does not have anything to do with quality score on content. I load up campaigns with tons of keywords. Keywords that convert get further testing on search.
     
  4. tekg0r

    tekg0r Junior Member

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    QS is less important in the longtail. The less competition the less QS matters.
     
  5. KingSize

    KingSize Newbie Premium Member

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    it's just kind of competion thing. If u have no competion for this keywords u can shit on u'r QS, but if u have competion u could just reduce u'r CPC wit a good QS where the KW in the Ad counts ...