I want to start a long term journey that I've been planning for a while now. What I envision is an authority site of a wide niche, heavily article based with HIGHLY RELEVANT amazon links in every article in the form of pictures with some text words. I will probably be 95% amazon with a few other more appropriate authority affiliates for specific articles (ie: Adobe, Microsoft) but for the most part I'll be all Amazon. No AdSense. I think it's ugly. I want the site to look beautiful. Flow seamlessly. Article to article transitions will be mapped ahead of time. Nothing random. I see at least 7 categories within this wide niche (think as wide as "sports" or "food") and realistically I am looking at 90-150 articles at ~1000 words each, ie: 90,000-150,000 words! Big project but that's how I see authority sites, they are relevant life changing content. One site I really like that is not really monetized (as well as it could be) is Mr. Money Moustache. Authoritative on saving, investing and retiring young, massive community, articles linked to by major newspapers and millions of readers. That is something to aspire towards. Quality, quality content. The best. This will be a slow journey, months of work ahead before going live. Once I'm live, my goals are modest, make $50 profit in month 1, then $200 in month 2, from there who knows. I work full-time, 45-60 hours/week and live with my GF so it's hard to find time to write. My dream would be to retire from my job (I'm still younger then 30) and go at making more authority sites full-time. But I'd need to replace substantial income to do that, to be honest I wouldn't be comfortable with anything under 7k/month (most people here neglect TAXES, yes you MUST PAY THEM). Anything I earn, I'll put 50% immediately in savings to go towards possible taxes, if I pay less it's a bonus. But I expect to be taxed on at least 30% of earnings. Once I earn money online (over 2500 in a short time frame) I want to get into physical products as well, sourcing from overseas and importing, selling on ebay, amazon, and local sources. My dream job would be running a shop/warehouse, fulfilling orders, while doing SEO/social media on my websites and creating articles from my office. That is the long term dream. With enough income to hire warehouse staff for fulfillment/shipping/recieving so I could take vacations. First step is write over 100 articles related to niche. My background is some involvement with computer science (studied 3+ years), enjoy programming, some experience in logo and site design (5+ years ago though) with photoshop and HTML/CSS, lots of programming languages. I enjoy PHP. I'll run a slightly modified premium wordpress theme. Articles will have stock photos for aesthetics, I don't mind spending a little money on photos and a premium theme. I don't feel buying articles would give me good value but maybe one day in the future I'll change my mind on that. At the moment I have written out broad categories. I will attach article ideas to categories (I have many ideas) and start building a web of articles with pencil and paper determining how they will interlink. I want people to read, read, read on my site, read and comment, read and be inspired, read and share with their friends, who will read and share with their friends. I want to sell items that will actually help them learn more about the topic (books will be a major source of income). I want lots of traffic since books by nature are low paying items, on a $7.90 book I might only see $0.60-$0.70 so I'll have to operate like Walmart and get sales by VOLUME. I'll have a handful of articles describing the importance of certain high ticket items in achieving their goals (there is actually truth in this) so some commissions could be like $25.00/sale but in general I am just hoping to sell a LOT of books, build an amazing website and have lots of traffic. Keep in mind, buying a laptop is a BIG DEAL. Reading an article, being inspired, and spending $20 on a book from Amazon, not so much. Know what I mean? There is a reason retailers stuff low cost items in front of their cash registers, sure you could buy 24 bottles of water for $4.00 but so many people won't blink an eye at buying a COLD, single bottle in front of the cash for $1.00+. Impulse purchases. Way more impulse purchases on small ticket items. Microtransactions. Readers read my site, trust me, I recommend them a good book and they buy. That's the idea at least, it makes sense to me. Time will tell how it goes. Possible options: once I start earning, toy with the numbers, when I have enough statistics determine an average income per unique viewer and use this as a basis for analyzing possible PPC campaigns through Bing, Facebook and other avenues. If I know an average unique viewer earns me 9 cents for example I don't mind paying 5-6 cents for traffic. Scaling - more articles, then explore new niches and repeat the above. Once websites bring a certain amount of revenue (enough I can start importing by the pallet, truck or container loads) start selling physical product while simultaneously running websites.