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Long tail keyphrases, Statistical analysis, and you

Discussion in 'White Hat SEO' started by Diophantus, Aug 27, 2014.

  1. Diophantus

    Diophantus Junior Member

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    I have been doing some research on the statistical side of marketing. Its already well known that long tail key phrases are a really good way to garner target traffic with little competition. For example, a good percentage of Amazon's sales are little niche products such as obscure books that only a small percentage of people are looking for. The long tail in statistics is a type of power law distribution.

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    What does this mean to us? Sales can be maximized by taking advantage of power law distributions, the most recognizable application being in keyphrases. Its a long known marketing strategy; rank for as many long tail key phrases as you can, and while your traffic is low per keyphrase, it adds up as you add more.

    Its a brilliant strategy, and remarkably simple. I'll bet its not as appreciated as it could be. Look up "long tail" in Wikipedia for more really interesting information.

    Perhaps the use of statistical analysis can help you come up with creative ways to increase your income! Heck if Amazon uses similar strategies you know there is definitely something to it.

    But just wanted to share this, thanks.
     
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    Last edited: Aug 27, 2014
  2. balotz

    balotz Junior Member

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    this is an example of thinking out of the box...
     
  3. Trepanated

    Trepanated Supreme Member

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    You're preaching to a forum full of the converted.

    Nevertheless, you made the point well and it's something a lot of people ignore.
     
  4. gondar00

    gondar00 Newbie

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    Hi i am thinking of creating an amzon niche site which has 300 monthly searches (approx, all locations) and its a long tail keyword which i can easily rank..
    should i try it or search any other niche..
     
  5. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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  6. kacpros

    kacpros Newbie

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    WoW very nice idea, do Yod some type of tests?
     
  7. Diophantus

    Diophantus Junior Member

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    I tried, because my account is new, it won't allow me to post links.
     
  8. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    No problem, good luck with your continuing research.
     
  9. Diophantus

    Diophantus Junior Member

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    I think it depends on what your research has shown. If you used only the AdWords keyword planner, I have learned that it is not a great predictor of competition. You could use it as a rough indicator of what competition might be like, but I think good research on the currently ranking sites for your keyword (back links etc.) Would give you a better idea.

    Get a copy of market samurai, or look up keywordrevealer on google.
     
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  10. gondar00

    gondar00 Newbie

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    thank you for your advice
     
  11. Diophantus

    Diophantus Junior Member

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    I haven't but that's what I'm working on now. I'm going to only research long tail keywords and apply them. We will see how it goes