http://www.google.com/search?q=Goog...&sugexp=chrome,mod=0&sourceid=chrome&ie=UTF-8 Heard it on the radio. Analytics believe this is due to the overwhelming increase in Advertisers bidding for spots, thus raising the CPC through the roof, thus making their ROIs shitty and finally thus leaving Google. I wonder if this increase in Advertisers has anything to do with Google basically destroying sites with their constant random updates. 1. Make SEO so difficult that Advertising is the only option. 2. Hope for big profit. 3. All of a sudden everyone fights for same keywords, raising the CPC through the roof. 4. Businesses can't afford it, so they look elsewhere. 5. LoL Google @ fucking them self over.