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Localised marketing for a multi-site organisation

Discussion in 'White Hat SEO' started by cjshort, Dec 27, 2014.

  1. cjshort

    cjshort Registered Member

    Joined:
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    Occupation:
    Web Dev
    Location:
    United Kingdom
    Hi bros,

    Doing a case-study for my employment on the importance of having localized marketing for a multi-site organisation. For example, if a pizza company has locations in New York as well as London then how important is it for them to target their online presence to each individual location?

    They could do this by having subdomains for example newyork.pizza and london.pizza (can't put the link extension because of my post count) and they could then have these sub-sites optimized to their location through keywords, Google maps integration and NAP on all pages.

    Could I have BHW's input on the importance of localized marketing for multi-site organisations, ways in which this can be carried out effectively and how beneficial it can be?

    Thanks!