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Local SEO: What "Triggers" the Creation of Local Listings?

Discussion in 'White Hat SEO' started by B. Friendly, Oct 9, 2012.

  1. B. Friendly

    B. Friendly BANNED BANNED

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    Okay so everyone understands that when you type "air conditioning" or "roofing contractor" or "auto body repair" that Google will naturally include results in the Local Listings for air conditioner repair services, roofing contractors and auto body repair shops.

    It "just goes without saying" that Google is going to create local listings for those services.

    But why? And how?

    What if your LocalSEO client provides a service, but Google doesn't have a separate Local Listings section for it?

    Is it possible to create one?

    In my case, my client waxes lincoln logs. "Lincoln Log Waxing" is a high-volume, high-CPC search term, but typing in "Lincoln Log Waxing" only has the Ad-Words section and the Organic Listings, and no Local Listings. The CRAZY part is that variations on the kw, such as "Lincoln Log Waxing Pictures" not only has Local Listings, but they are HOTELS and RESTAURANTS. WTF? C~R~A~Z~Y !!!

    I see the absence of any Local Listings as a possible opportunity for my client. It's a high-dollar service that very few businesses are providing, and even fewer are trying to optimize for it. (The really don't wax lincoln logs, duh...)

    So I'm wondering if anyone else has run into this, thought about it, found a way to "do something" and get some beneficial action for their client.
     
  2. glovek77

    glovek77 Power Member

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    Listings can be found via:

    Custom maps referencing the listing
    Citations
    Directory listings such as yellow pages

    Hope this helps!
     
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  3. Endire

    Endire Elite Member Premium Member

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    b. Friendly,

    Great question here. I'm not sure where Google draws its information from for local listings that no one created however you could still create a place page for your client. Understandably, there may not be a category for their service but you could create a listing anyway and fill in as much pertinent information as possible. You can also create business listings at the dozens of free business listing websites out there. Services that do this for you are Yext and CityGrid media (although I would research CityGrid thoroughly before using to make sure it's a good fit for you and your client; there have been some bad reviews floating around about them).

    This post talks more about local SEO and optimizing by claiming listings,

    http://www.katalystcreativegroup.com/blog/87-local-search-directory-optimization.html

    Hope that helps,

    Shawn
     
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  4. B. Friendly

    B. Friendly BANNED BANNED

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    Thanks I appreciate the responses. One thought I had was that Google might take their clue from YP.com, because if you think about it, YP started out as "the Yellow Pages" and they had a solid organizational system of how to categorize local businesses long before A.G. invented the internet.

    They "wrote the book", so to speak. And Google just follows suit and uses their organizational structure. When YP.com says you get a separate category for your Lincoln Log Waxing service, then Google does too. Maybe.

    So, then my next step is to wonder if there is a way to influence YP.com? If I purchase one of their premium packages, maybe they will create my own special category, which then might allow me to completely dominate the local listings, as a necessary 1st step toward dominating the entire world?

    Someone is going to LOVE this:
    [video=youtube_share;ljxIrxKDIh0]http://youtu.be/ljxIrxKDIh0[/video]
     
  5. Andrew Scherer

    Andrew Scherer Jr. VIP Jr. VIP Premium Member

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    I imagine volume and location of the searchers plays a part in if a 7 box and map listing is displayed.