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Local SEO: What Do You Tell A Client When Google Bans / Penalizes There Site?

Discussion in 'Black Hat SEO' started by SEOHappiness, Oct 4, 2012.

  1. SEOHappiness

    SEOHappiness Junior Member

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    During Panda it has had to happen to some of you... I going to start to venture into local SEO, however, I wonder what everyone here says to there clients if there site is banned or penalized. Even if you do total white hat this is bound to happen eventually...
     
  2. bhlon

    bhlon Junior Member

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    The game is the game.
     
  3. expresseo

    expresseo Jr. VIP Jr. VIP Premium Member

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    I don't give any guarantee to local client or they will burn my office if google will penalized them lol
     
  4. TheViceroy

    TheViceroy BANNED BANNED

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    lol that must be embarrassing.
     
  5. SEOHappiness

    SEOHappiness Junior Member

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    So before they sign on you explain the risks to them, right?
     
  6. makemecash

    makemecash Regular Member

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    Well first, that's the name of the game.

    Second, if you aren't willing to tell your client exactly why it was "hit" or what SEO practices you used, then you probably shouldn't be doing it with that client in the first place ;)
     
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  7. jascoken

    jascoken Senior Member

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    There's such a huge amount of disinformation about SEO, that most business owners who may hire you won't have a clue what they're getting into; they just want results.

    It's a fine-line between educating the client and not boring them/scaring them off. But you HAVE to ensure they understand the reality that any kind of commercial SEO is against Google's TOS. Most businesses have no clue that this is the case; it's constant cycle of explaining and getting incredulous responses, while less-ethical SEO's promise the world and then burn the clients site(s) within 3 months!

    You MUST have a written agreement in place - so you can't be held responsible. Remember that Google updates base on historical data - not just what you've done since taking over. That may sound obvious; but it's not to your client. You could be doing EVERYTHING right and then get slapped because the SEO from 2010/2011 did a humungous SB blast with a single keyword that just hasn't triggered any penguin penalty yet. If it happens on YOUR 'watch' - then you'll most often be blamed. This kind of thing needs to be explained and pre-empted with all new clients.

    It's also incredibly important to start getting clients into the traffic/sales-funnel mind-set - not just ranking a few keywords on one site. You ned to encourage them to build volumes of 1st tier sites and other ranking-assets to spread the load. They want lead-gen from multiple sources; not just one that is at the whim of Google.

    I think the whole term 'SEO' is partly to blame; it's not 'Search Engine Optimisation' - and hasn't been for years. That's such a cute and cuddly/friendly way of saying what is really happening - which is SERM 'Search Engine Rank Manipulation'. External factors and link-building are the main organic ranking factors now - not site optimisation. When clients hear SEO (which is now an entirely inappropriate name) they think that what they're doing is OK. Which is why we need to educate on Google's TOS, their business ethic and in particular their atttiude over the last year - designed to maximise AdWords revenue and quarterly stock growth.

    It's become much more difficult to attract new clients while providing an honest and ethical service. I don't take on many new clients any more, but those that do come in have normally gone elsewhere and been pounded first - before they come back to me hat-in-hand, often after having talked to some other client of mine.
     
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  8. Ranko Jones

    Ranko Jones BANNED BANNED

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    Your site has been banned/penlalized by google.
     
  9. imperial444

    imperial444 Elite Member

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    Lol, it that happens, better to prepared to give him his all money back.
    From what I see know, it's much more easier to sell SEO services from some other company that will give you 30% of their income, and than, when issue happens, they will in charge of that, not you... I believe it's the most profitable moment in SEO now. To sell SEO which "might" or "may" or "could" bring some results in a future, of course, if there wouldn't be any updates coming that will hit clients websites
     
    Last edited: Oct 5, 2012
  10. SEOHappiness

    SEOHappiness Junior Member

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    Very well said. Great Point!
     
  11. SEOHappiness

    SEOHappiness Junior Member

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    Amazing Advice! This board never lets me down!!!!!

     
  12. glovek77

    glovek77 Power Member

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    In my opinion, stay away from heavy linkbuilding on local SEO sites. Remember: Panda and other past algo updates have been targeted at low quality sites and low quality link building. If in doubt, hire someone to do your links for you. Citations and maps always help. You don't need a lot of links to rank on the first page locally, but do a good job. Chances are if you have a client with a website, the website will probably not be penalized as most business owners don't SEO their business, unless they have hired someone in the past.
     
  13. Windmill

    Windmill Supreme Member

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    Lol

    "I went through your backlinks. It looks like you been targeted by a negative SEO campaign. It is impossible to know who did this. It could have been one of your competitors, or it could have been hackers. I am afraid the only way to recover from an attack like this, is to continue work on your website, and if you keep doing continuous work, search engines restate people about 80% of the time. Would you like to discuss your options?"
     
  14. christianbed

    christianbed Jr. VIP Jr. VIP Premium Member

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    How about the truth? Warn them of risks up front.
     
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  15. glovek77

    glovek77 Power Member

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    Amen to that. Also I never recommend guaranteeing page 1 results. You should guarantee hard work, dedication, and professionalism. But never results.
     
  16. DamageX

    DamageX Elite Member

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    "You're shit out of luck."
     
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  17. SolidTactics

    SolidTactics Regular Member

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    Just tell the client that the problem is temporary and your resolving the issue. If its a big client maybe work with the masters in the buy / sell section of this forum and find a Google Panda Recovery specialist ;)
     
  18. b1step-ahead

    b1step-ahead Power Member

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    charge double! But this is why you should have a paid search campaign going as well as your organic efforts. I include a ppc budget with every client.
     
  19. seoexperttools

    seoexperttools Registered Member

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    The most important thing is that you should make it clear with the client right from the start that there are ups and downs when doing SEO and it is not that uncommon that a website would get penalized. This will make things easier for you later if by any chance you fucked up and get your ass banned by Google.