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[Local SEO] Reviews Have A Higher ROI Than Anything I Can Think Of...

Discussion in 'Black Hat SEO' started by BreaknBrix, Jul 22, 2014.

  1. BreaknBrix

    BreaknBrix Power Member

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    I've been testing this for about 3 years now.... that is the power that reviews have for ranking in G local and making $$$.

    And 1 thing that blows my mind and continues to blow my mind is the insane amount of value that Google puts towards reviews.

    I've been maintaining 4 local authority sites, in which 80% of my income comes from these sites. All 4 sites are between 100-400 pages big. So these aren't small, shitty lead gen sites. I usually average around $6-$8k / month between these 4 sites (they all have seasonal peaks and lows), then about 20% of my income comes from Clickbank.

    But 1 thing I've learned in these past 3 years, 1 thing I focus on more than anything now is >>>> REVIEWS.

    1 of my local sites I haven't even built a link to in 12 months. My other one I haven't built a link to in about 8-9 months. But both sites rank for about 30-40 of their most competitive keywords, in the top 3 of G local, and drive a shitload of leads.

    Let me give you an example -

    I have a local site now with 62 reviews on G local. Then it has 14 on insider pages, 5 on yahoo local, 8 on kuzdu, 4 on yellow pages, and 5 on merchant circle.
    My 2nd competitor with the most reviews has 14 on G local, then like 10 more reviews (cumulatively) between 3 other sites.

    My site in this niche has not dropped from #1 for about 18 months now.

    IT DOES NOT MOVE (knock on wood).

    And I've been using this review method on all 4 of my sites now.

    For places like yahoo local, yellow pages, insider pages, merchant circle and kuzdu I use local private proxies and fake all those reviews myself. And I will normally put as much as 20 minutes into writing just 1 review so it sounds more natural than 90% of real reviews.

    Then for G Local and Yelp, I prewrite the reviews and send them to friends and fellow marketers on facebook (I always make sure they live in my state).

    The most I'll do on G local is 1 review a week. On yelp I try to keep it closer to twice a month.

    On Google the reviews always stick, on yelp it's more like 50/50.

    And I also get reviews from real customers as well. Sometimes I have to text a customer 4-5 times just to get a review left. It can be a major PITA. Which is why a lot of times I'll just say "fuck it" and message a friend on facebook so they can do it immediately.


    But here is my point. Reviews are the closest thing to gold in my industries (mostly home improvement niches). They don't just allow you to dominate local listings, but if they are written really well, the leads WILL CONVERT like gangbusters. I hear it multiple times a week from my broker. He's always mentioning how people call, and one of the first things they always say is "we read your reviews online and are extremely impressed". They presell the shit out of leads.

    And it makes it almost impossible for competitors to compete. Don't get me wrong they can compete if they want. They can play dirty too leaving bad reviews on your listings but this has NEVER happened to me once. What seems to happen most of the time is marketers and business owners see that their #1 competitor has 3-5 Xs as many reviews as them, and they just get intimidated by it. Because they know you can't just blast a bunch of reviews and that it takes MANY MANY months to really build up a reputation. So they focus on other things like PPC or direct mail or even SEO (which is great) .... but they put very little time into getting reviews or perfecting a review generation system.

    If you ask me, "review generation" is synonymous to "lead generation". Because the more reviews you generate, the better they are written, the more and better leads you generate. It's pretty fucking crazy how much $$$ people can make with reviews..... yet I still see soooo many businesses and marketers working for businesses who don't seem to give 2 shits about them.

    So think about this. I'm not writing this to brag. But in the last 3 years I've made a little over $440,000 mostly just thanks to reviews (without Hurricane Sandy it would have been closer to $350,000 ). Back in the day I use to focus more on SEO, but these days I'm all about obliterating G local and other local directories. These past couple years I'd say like 80% of my income is a direct result of all the reviews I've gotten online. Plus the fact that I make really good sites but that's mandatory if you're gonna get into local lead gen.

    This isn't a tutorial or a method.

    This is just a reminder. Reviews, when properly used, are by far the easiest way to make a shitload of $$$ in local marketing. "Easy" once you get your system perfected. Because like I said, it takes about 3-6 months just to start dominating and gaining real prominence. But after that initial 6 months your sites turn into cash generating machines and will require very little maintenance to keep the money rolling. Especially considering the fact that I see Google displaying "the 7 box" for more and more industries as the years go by (or so it seems).

    It's long term. It's very safe. It's extremely profitable (a person with strong work ethics could easily make 2-3 times what I'm making now).

    And the reason I'm writing this today is because I broke my long standing record of 19 calls in 1 day. Today my sites generated >>>24 calls (average of 6 calls per site).

    Mondays are always busy for me but this will be one of the most profitable mondays of my life. I don't sell the leads I generate I give them to my broker, then we collect between 6-14% commissions on the total cost of a job. So if only 5-6 of these 24 calls sell, I'll be pocketing about $3-$4k from 1 days worth of leads.

    I can't say for a fact how much it will be for another couple weeks. But I know this will be one of the most profitable days of my life. The most I've ever made with CB in 1 day was $201.40. But Clickbank doesn't even come close to what you can make with local lead gen sites (although I still do CB it cause I find it more challenging).

    Any of you local marketers or business owners who are ignoring reviews, if you don't think they're worth the time .... you have NO IDEA what you're missing out on. :)


    -BB
     
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  2. VinceC

    VinceC Elite Member

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    Edited. Sorry miss read the article. Nice read nevertheless.
     
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  3. ORM

    ORM Power Member

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    Thanks for sharing your experience OP. Reviews will always be one of the main factors to boost conversions or even rankings. People will always care what others have to say about product or service.
     
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  4. LakeForest

    LakeForest Supreme Member

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    BE CAUTIOUS WITH REVIEWS.

    The FTC has smacked many fake reviewers in the face and have sent subpoenas requiring the reviewers to authenticate their reviews and prove they bought the good or service.

    Reviews are great, but now more than ever they need to be valid.
     
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  5. prab1996

    prab1996 Elite Member

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    @LakeForest , if reviewer will never respond to fca then how much it can affect a business owner ?
    -=-
     
  6. LakeForest

    LakeForest Supreme Member

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    This isn't legal advice - From what I've read some time ago the onus is on the owner to verify the review is valid regardless of whether the reviewers are available for comment and having the reviewer respond can only help because it seems to be guilty until innocent when past a certain income threshold or popularity.

    I've also read of reviewers themselves getting into trouble, and semi-related now Yelp is in trouble for supposedly sabotaging non-paying members. The whole review "industry"(I can't believe I had to write that) is a mess.

    I suggest you look into it carefully.
     
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