Just doing some general searching and checking out some competition, for "web designer". (without quotes) and on page 1, 2 results were there for 2 companies in my town, a small town. No Google places results and I didn't search "web design in my town" or anything like that. Their page is an actual joke, seriously its so bad!. But HOW, how do you optimize for your area / how does Google show area results without you typing in any geographical information. Is this what "Local Monthly Searches" refers too in the Adwords Keyword tool? Searches coming from your geographical location but without actually specifying this in the search?