Local Seo Ranking Factors?

NAP is Good For Local SEO

Top 50 Localized Organic Factors

1 Domain Authority of Website

2 Quality/Authority of Inbound Links to Domain

3 City,State in GMB Landing Page Title

4 Click-Through Rate from Search Results

5 Topical (Product/Service) Keyword Relevance of Domain Content

6 Diversity of Inbound Links to Domain

7 Geographic (City/Neighborhood) Keyword Relevance of Domain Content

8 Physical Address in City of Search

9 Quality/Authority of Structured Citations

10 City, State in Most/All Website Title Tags

11 Consistency of Structured Citations

12 Quality/Authority of Inbound Links to GMB Landing Page URL

13 Product/Service Keyword in GMB Landing Page Title

14 Product/Service Keywords in Anchor Text of Inbound Links to Domain

15 Proximity of Address to the Point of Search (Searcher-Business Distance)

16 Quantity of Inbound Links to Domain

17 Quantity of Inbound Links to Domain from Locally-Relevant Domains

18 Geographic Keyword in Domain

19 Location Keywords in Anchor Text of Inbound Links to Domain

20 Page Authority of GMB Landing Page URL

21 City, State in GMB Landing Page H1/H2 Tags

22 HTML NAP Matching GMB Location NAP

23 Quantity of Inbound Links to Domain from Industry-Relevant Domains

24 Product / Service Keyword in Domain

25 NAP in hCard / Home - schema.org on GMB Landing Page URL

26 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)

27 Quantity of Inbound Links to GMB Landing Page URL from Locally-Relevant Domains

28 Quantity of Citations from Locally-Relevant Domains

29 Business Title in Anchor Text of Inbound Links to Domain

30 Volume of Searches for Business Name

31 Quantity of Citations from Industry-Relevant Domains

32 Loadtime of GMB Landing Page URL

33 Location Keywords in Anchor Text of Inbound Links to GMB Landing Page URL

34 Proper GMB Category Associations

35 Product/Service Keyword in GMB Landing Page H1/H2 Tags

36 Proximity of Address to Centroid

37 Diversity of Inbound Links to GMB Landing Page URL

38 Velocity of New Inbound Links to Domain

39 Product/Service Keywords in Anchor Text of Inbound Links to GMB Landing Page URL

40 City, State in Most/All GMB Landing Page H1/H2 Tags

41 Quantity of Inbound Links to GMB Landing Page URL

42 Authority of third-party sites on which reviews are present

43 Individually Owner-verified GMB Location

44 Quantity of Structured Citations (IYPs, Data Aggregators)

45 Age of GMB Location

46 Diversity of third-party sites on which reviews are present

47 High Numerical Ratings by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc)

48 Velocity of Searches for Business Name

49 Bulk Owner-verified GMB Location

50 High Numerical Ratings of Business by Google Users

Learn more about the Local Search Ranking Factors