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Local SEO for business that monopolized an industry?

Discussion in 'Local SEO' started by thenwhat, Jul 16, 2017.

  1. thenwhat

    thenwhat Regular Member

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    Hey all,

    Recently have a client that monopolized the industry where I live. I'm currently designing their site and also was wondering if I should pitch SEO to them.

    The thing is, I don't think they need it? They have no competition at all. But the thing is that some of their sites don't show up Google search, only in Google snippets.

    They're only delving into the online world now and I told them they need SEO so their site shows up.

    Should I charge them to do their SEO?
    How much should I charge them?
     
  2. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

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    Explain to them proactive SEO vs reactive SEO (reputation management).
     
  3. b1step-ahead

    b1step-ahead Power Member

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    Hard to say without knowing the details. With that said, most business owners know the value of internet marketing. Anything that adds value to the business will resonate with the business owner. If they have more than 10 employees than I would say that you have a decent shot to pitch services.
    Perform a search audit, find the holes that you can fill and sell sell sell.
     
  4. thenwhat

    thenwhat Regular Member

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    They're a company from the 1970s so it's a pretty large company. There's no other business anywhere that can compete.

    I'll try and search for terms I can rank for them for their sites. What's the average price to charge for SEO? I'm also managing their social media and online marketing as they haven't built it with all the years they've been in business.

    Just not sure what's a good price to charge, don't wanna sell myself short or ask too much either. Also don't know if I should charge hourly or salary?

    Salary they may take advantage of my hours but hourly they may lessen but demand a lot of work to be done within the little hours? Just thinking ahead this isn't the real scenario
     
  5. b1step-ahead

    b1step-ahead Power Member

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    Here's the thing. If they brought someone in at min wage let's say $10 bucks an hour. If they worked full time that's $1600 a month. That person is still going to have to pay for the normal seo shit unless they came in with assets like a phn's contacts etc.. Now and I say this from own experience, you're not going to find a decent marketer/seo person that's going to work for min. wage. So if a company did hire a $10 an hour person they will be learning on the job. Now I ask you this, does your client want to pay someone that knows their shit or have a newbie walk in and take a chance?
    With that said, if your're doing the range of seo like organic, paid, social etc... you're going to be able to charge between 1700 - 2500 a month maybe more if you pack in paid search. I find that once you cross over to 3k a month not including paid search, most businesses will consider to hire an inside person. This is just my observations, they're are some jedi's here charging 4-7k a month all day.
     
  6. thenwhat

    thenwhat Regular Member

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    I went over with them that they are already ranking for search terms needed.

    I did however pitch that they should build more authority to their sites so they can rank one of their other sites that actually needs SEO since it isn't local keywords they're trying to rank for.
     
  7. SensualTyrannosaurus

    SensualTyrannosaurus Jr. VIP Jr. VIP

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    If they're a locally dominant business, something you can pitch them on for supplemental business: ecommerce for more domination! Get them thinking outside the box.

    I work with a company that was established in 1917!!! They are in the fire suppression, and they build large scale systems that are the size of buildings. These buildings are then brought to the location of say, an oil refinery, where they are then simply hooked up into the refinery's suppression system. A few years ago, they were taking a massive hit, as the oil drilling hit the entire industry pretty hard. Well, they turned to ecommerce, as a way to pick up their profits. The ecommerce supplements is now a large portion of their sales. They had to find room, and ended up building a 100,000 square foot warehouse to store everything. They now have 10 people who are dedicated to JUST the warehouse section! The sales crew was able to double, and the project management team as well! The hit that they took, was about 10 million per year in profit. They're now looking at 35 million in ecommerce alone! ​

    How? They started selling stuff that the workers already used. Thousands of pallets of bottled water. Safety gloves, glasses, etc. Basically the same stuff that we do online, upsell/downsell. But they've been competitive and have developed membership pricing, for the consumables, among other things.​

    What's the point? Every local business can sell SOMETHING to the online public, even if it's consulting!

    If you dont mind my asking, what has allowed this company to become a monopoly locally? How wide is their customer base? Depending on what you're looking at, you could easily charge a mid-range monthly wage. ESPECIALLY because of the profit that you're able to provide for them.

    How much of your own services have you revealed? Are you just an SEO man? Are you an SEO Firm? An Agency?

    If they say they want to directly hire you as an employee, respectfully decline. You run your own company, and are in the process of expanding, training, and acquiring employees underneath yourself that you must manage, and pay.