So my local business was NUMBER 1! for a pretty substantial keyword. I even ran to the library and searched and there I was . NUMBER 1 BABY! Having high hopes. So I sit down at the office and start further improving SEO. - added more words to some low word pages. (I only have 10 pages on my website its a local service business) - had 20 H1 Tags on my front page and reduced most of them to H2 tags . - Reduced logo size in top left corner of home page to look a little cleaner. - Added some outlinks of what I thought were good sites to a few of the pages - Changed an image about half way down the homepage to a carousel of 3-4 photos with even better geotagging, alt text , etc. All these things are supposed to be SEO improvements! Wtf happened. Does doing free site audits effect seo like it can hurt your credit score? ? ? Did my site finally get indexed and dropped a bit coincidentally?? - My GMB needed a second verification due to some changes, but still shows on local maps. because its waiting to be verified ( a second time) did that drop the serp??? Sorry for the big rant but thats all I can think of that I did yesterday. And now im as low as 7. HELP! Love you guys.