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Local SEO Car Dealership / Service Parts - Multiple Google Business Locations for Departm

Discussion in 'Local SEO' started by mrblo0m, Feb 27, 2016.

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  1. mrblo0m

    mrblo0m Newbie

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    Hey Guys,

    I have a client that is a Car Dealership for only Toyota/Scion cars. They have multiple departments (Sales, Financing, Service, and Parts) and Sales & Financing share the same number with the same business hours and Service and Service & Parts both have the same business hours and phone number (separate from Sales & Financing).

    Right now they currently have their Google Business Listing set up and when you go through categories its Toyota Dealer, Car Dealer, Used Car Dealer, Auto Parts Store, Car Repair & Maintenance. Here's the idea i have and I was just wondering what everybody thought. One idea I had was approaching this a bit differently was looking at how Walmart separate their different departments in regards to Walmart Store, Walmart Pharmacy, Walmart Optics, etc.

    Heres the idea: Have two Local Pages: One would be [Location Dealer Name] (for sales and financing and not labeled that), and the other business listing being [Location Dealer Name] Service & Parts. Google Places Quality Guidelines says: "Departments within businesses, universities, hospitals, and government buildings may be listed separately. These departments must be publicly distinct as entities or groups within their parent organization, and ideally will have separate phone numbers and/or customer entrances."

    Here is how I would categorize the Locations:

    Location 1's Categories
    Toyota Dealer
    Car Dealer
    Used Car Dealer

    Location 2's Categories
    Car Repair & Maintenance
    Auto Repair Shop
    Auto Parts Store
    Oil Change Service

    I did a competitive analysis and couldn't really come across any competitors doing it. I guess my question is do any of you have experience doing this? Do you see a risk in doing this? Is it even worth doing this? These would be two separate user types so I think it would be more relevant but I don't know. I guess I'd like some input before I go ahead and recommend this. Looking forward to your responses.

    Thanks,

    Erik
     
    Last edited: Feb 27, 2016
  2. randybishop

    randybishop Elite Member

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    Occupation:
    I was born a poor black child
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    Your best clue is to research how other companies that are ranking well in big cities are handling this.
    Don't try to reinvent the wheel.
     
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  3. plato

    plato Newbie

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    check incomebully local seo blog. you will find a great on page tut for how to rank a multilocation biz
     
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  4. mrblo0m

    mrblo0m Newbie

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    Thanks for your responses guys. Appreciate it a bunch.
     
  5. OliverG

    OliverG Newbie

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    Look at other examples and see how it is done and innovate. The blueprint you have now seems pretty solid, you just need to execute and measure the results and as mentioned learn from other people's mistakes and avoid things that are time consuming with little results. Go for the low hanging fruit first and show your client you have something on the table.

    Good Luck.