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Local SEO and Social Media for Restaurant Owners

Discussion in 'Offline Marketing' started by blkmagic, Jul 6, 2013.

  1. blkmagic

    blkmagic Junior Member

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    As the title says, how are you guys pitching these (or other) services to restaurant owners?


    Going through a few sales schools (B2C) has taught me to be vague in your invitation, but I'm not sure if this is the same for B2B.


    Also, I've got a good idea of how I'll structure meeting (find out current promotion methods then compare with what I can offer) but any suggestions are always welcome.
     
  2. Moosey

    Moosey Senior Member

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    Pitch every restaurant in the same niche, tell them you only have 3 spots at the top of the serps for these keywords and it's a first come first serve basis. Out of 10-15 restaurants, collect from which ever ones sign up, and provide them with services.
     
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  3. blkmagic

    blkmagic Junior Member

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    Thanks. Sound advice. How are you going to individuals? The owner I'm currently targeting lives where I work so I'd hate to approach him with a typical pitch of I can grow your business with these services. I do have a rapport with him and his wife (mostly wife) so it's not a completely cold approach.

    Essentially, I'm looking to soft sell him and set up a meeting at a Starbucks or something where I can go in depth with him on each aspect.

    Is it worth saying I already have a few restaurants signed up to gain some "instant credibility"? I don't want to in case this back fires but I will. Fake it til you make it!

     
    Last edited: Jul 6, 2013
  4. Reyone

    Reyone Elite Member

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    No previous work, smaller chances of getting any client.
    Simply say that all of your clients sign an NDA and then get some of the sites which you've previously ranked and say there you go.
    Something which is tangible and visible will sell a lot better than something that is not.
     
  5. Moosey

    Moosey Senior Member

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    Just show them some results, they will pay the money to get where they want to be.
     
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  6. JDIZM

    JDIZM Junior Member

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    it's always harder with no examples of previous work. You can either pretend to be better and bigger than you are or be completely open, honest and offer a discounted rate because it's one of your first jobs?
     
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  7. 7878

    7878 Executive VIP Premium Member

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    Deliver real value = new clients.

    If you have nothing of any real value to offer you're dead in the water. Restaurants owners are barraged daily with never ending pitches for the next big thing that will change their business, and margins are very, very tight for most in that industry.

    What do you really know about your prospects? About their obstacles, successes, failures?

    My guess is not enough.

    Put yourself in your customer's shoes - understand what it is that drives their businesses and their bottom lines.

    As mentioned above a bit of "social proof" wouldn't hurt. Can you sustain discounted and/or free clients for 90 days to build a portfolio of case studies?
     
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  8. blkmagic

    blkmagic Junior Member

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    Thanks guys! I'd be willing to do a discount or trial period for the work. I was thinking $1000 (depending on the package) for 5 weeks then an evaluation. If he was happy we'd continue on a monthly. Is it not enough to offer these services? How are defining "real value"?



     
  9. 7878

    7878 Executive VIP Premium Member

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    In a nutshell, ROI.

    Show your clients a measurable result, the rest is easy. ;)
     
  10. blkmagic

    blkmagic Junior Member

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    Great! That's where I was with it. I'm thinking if I can find his profit per customer and show how I've brought customers in it'll be a no brainer.

    how would you approach him. I'd hate to try to fit all this in while he's walking his dog :)

     
  11. igniteimages

    igniteimages Regular Member

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    Also consider that his position in SERPs or Local may be of little interest to him.

    This can vary depending upon the type of restaurant, its location, whether or not its a tourist location etc.

    Some restaurants may rely wholly on walk in trade, others may have a very loyal customer base that will never look at a website.

    Fundamental to any discussions is the background to his business, what type of customers he has, how they find his restaurant. What type of new customer is he looking for, are there days in the week he is looking to target etc. Any work can only be done in the context of his other marketing activities. What are these? If you can't provide a greater ROI than these then he will stick with them.

    I wouldn't ask about profit per customer initially - you can get a good idea from looking at his menu! Remember the gross profit will be the same per customer but it is those extra customers he attracts whereby most of the gross profit actually drops onto his bottom line which are the truly valuable ones.

    Just my 2p.
     
  12. blkmagic

    blkmagic Junior Member

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    Thanks for the great reply. I'm in a major city where tourism is a big industry. His restaurant is in a ritzy part of town and they expanding to two locations! Both will be surrounded by hotels so local search could be major part as these people alone are always looking for somewhere to eat.

    What have you found to be the most effective way of approaching prospects?