http://abcnews.go.com/blogs/business/2012/11/yelp-outs-companies-that-pay-for-positive-reviews/ I think the $200 figure is bullshit. Mass-media lies. Tries to find a scapegoat, demonize them, "outs" them, etc... trying to make people feel fluffing-up your online reviews is illegal or immoral. You can't find a high-competition local business niche where the top listings DON'T have obviously fake Yelp reviews. The idiots at ABC say that "up to 30%" of the Yelp reviews are "fake". How about 80%? Also, deconstruct the quote above. Reviews are either "fake" or they are "truthful". Which means that "real" reviews are truth, and "fake" reviews are LIES, which are immoral. Stupid ABC doesn't have a clue about internet marketing. They should consult with both of their audience members in order to find out about it. Yelp reviews are actually a little more sophisticated than whether or not you use the word "husband" or "floor" in the body of the text. When purchasing, you need to understand that Yelp reviews have a "stick rate", and that no one gets 100%. Best number I've heard so far is 90%, and the highest price I've seen that has actually been paid is $40.00. Another thing to think about is that the IP Address gets translated to a city, so 10 reviews of a strictly local business from cities outside the local area are obviously going to look fake. It's possible that vacationers might patronize an auto repair shop in an emergency, but when 100% of that auto body shop's reviews are from outside the state area, well duh I think that's a pretty good indicator that the reviews are all fake. So when purchasing fake reviews, you might want to think about that. Finally, a fake Yelp review purchaser needs to think about whether they are going to write the text of the review and have someone else post them, or if they are going to delegate the job of creating the content to someone else. I think "B" is a bad idea, as non-locals cannot get the local "feel", and using none-English speakers risks having an obviously fake review posted against your business that will be difficult or impossible to take back or edit. Best I think to give premade reviews to someone, and have them "dripped" at a predetermined rate. Which is another topic to disuss: fake review drip rate. Obviously fake reviews happen quickly, and within a short period of time (say 30 days). Better to have them spaced out over a period of a year or so. Maybe 6 months, but not 3 months. I'd be interested in what other people think about this. As an ongoing effort, I'm looking for reliable Yelp review suppliers, as well as having technical conversations and information sharing on the current state of Yelp review faking technology (lol). You can find me on Skype by the icon in my avatar, or if that is too difficult you can send a PM and I'll spoon feed you my Skype ID that way.