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Local SEO - 1 Business Premises, but serving multiple districts in a city

Discussion in 'White Hat SEO' started by lolseo, Apr 4, 2017.

  1. lolseo

    lolseo Power Member

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    Hi All

    Im working a project - a dog vet based in Birmingham.

    The vet has only 1 premises and operates from out of this location. However the business wants to target various districts all throughout birmingham.

    Im just wondering what the best practice would be ? For example if i was looking to target

    "Dog Vets Birmingham" Would be the KW for the homepage.

    But then the business wants to target districts in Birmingham such as

    "Dog Vets Handsworth"
    "Dog Vets Smethwick"
    "Dog Vets Perry Common"

    What would be the best practice in this scenario?

    Create a page optimised for each of those terms in the meta, h1 tag, title etc. Some basic unique content on each location page and a google map of the business location embedded with a contact form/link to contact page?

    Thanks in advance
     
  2. bournemarketer

    bournemarketer Junior Member

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    I currently do this and I have found that creating a website for each area is best. Each website should be 100% unique and try to find someone in that area who you can use their address for a google maps listing (with the address hidden as a service area). Set up a different phone # on each area for easy tracking and be smart about how you sign up for and verify the google maps listings. Don't add the web url until after it's approved and use a new phone number you can junk if it gets burned. Search around black hat more for ways to do these the safest in stealth mode.
     
  3. Wizi Marketing

    Wizi Marketing Jr. VIP Jr. VIP

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    create unique content and pages for every location.. this will be your best approach
     
  4. stevesolo

    stevesolo Jr. VIP Jr. VIP

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    The best practice is creating unique content for your site and make different pages for different locations, which will help you from being penalized by Google and also you can avoid annoying your potential customers.