1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

Local Real Estate Niche - You're Thoughts Please

Discussion in 'Local SEO' started by homeriscool, Dec 28, 2018.

Tags:
  1. homeriscool

    homeriscool Regular Member

    Joined:
    Jun 24, 2013
    Messages:
    498
    Likes Received:
    118
    Gender:
    Male
    Occupation:
    Doing Stuff
    Location:
    Down Town LA
    Ok so we all know how competitive the real estate niche is. Its dominated by the big boys who have ridiculous amounts of money to throw around on back links etc. But....ive looked at my citys local rankings and their all just pages with high DA (60+) and PA of roughly 30.

    Now, the on page SEO is pretty garbage or non existent in some cases. Would you target the local real estate niche to sell listings & valuations?

    Or if you have already done this, what was you're experience?
     
    • Thanks Thanks x 1
  2. mhtro

    mhtro Supreme Member

    Joined:
    Dec 3, 2017
    Messages:
    1,388
    Likes Received:
    1,738
    I used to target them and sell them websites and SEO packages. Most of them where English pricks that were willing to pay high dollar even though they didn't know shit about websites etc. Good times
     
  3. homeriscool

    homeriscool Regular Member

    Joined:
    Jun 24, 2013
    Messages:
    498
    Likes Received:
    118
    Gender:
    Male
    Occupation:
    Doing Stuff
    Location:
    Down Town LA

    What happened?
     
  4. mhtro

    mhtro Supreme Member

    Joined:
    Dec 3, 2017
    Messages:
    1,388
    Likes Received:
    1,738
    First, Google Maps doesn't allow you to scrape emails/phone numbers as they used too so my old software broke, 2) I was running out of people to help because the UK is bombarded with mostly Pakistans that own a shit ton of Real Estate that just rent it out for cheap and those guys don't want websites or any of that they use word to mouth plus if someone needs to rent a house they will come to find them. The market got more fucked up and I couldn't keep up and plus It was getting boring as fuck
     
  5. SMMnet

    SMMnet Jr. VIP Jr. VIP Marketplace seller Premium Member

    Joined:
    Dec 11, 2018
    Messages:
    732
    Likes Received:
    554
    Gender:
    Male
    Occupation:
    Self Employed
    Location:
    Houston, TX
    Home Page:
    Are you asking if we have ran ads before on social media for leads? Yes, I have. Ask away...
     
  6. starcity83

    starcity83 Regular Member

    Joined:
    Jun 30, 2011
    Messages:
    440
    Likes Received:
    130
    Occupation:
    None
    Location:
    Mars
    I tried also, I found most of the websites were branches of the main brokerage website. Most of the real estate agents didn't want to deal with me at all, most of them were struggling to make it and the rest didn't care. If you can target a few main keywords, I bet you could do a decent referral business. In most cases to get paid you need to get paid from the brokerage and be an agent yourself. Unless you get paid in cash or by selling ad space on your site.
     
    • Thanks Thanks x 1
  7. homeriscool

    homeriscool Regular Member

    Joined:
    Jun 24, 2013
    Messages:
    498
    Likes Received:
    118
    Gender:
    Male
    Occupation:
    Doing Stuff
    Location:
    Down Town LA

    Cool, i was thinking of running FB ads as one of my traffic sources. Have you tried it ( or any other platform) ? Did you get results?


    Thanks for you're reply.

    Ive been thinking of setting up a local real estate site, targeting specific keywords and driving traffic to the site. One idea i thought of is to let all the local real estate agents upload their property for FREE......BUT any leads that come from my site are pay per lead. Put a call tracking number on each agents properties and charge per call.

    what do you think?
     
    Last edited by a moderator: Dec 30, 2018
  8. Meriliyo889

    Meriliyo889 BANNED BANNED

    Joined:
    May 17, 2018
    Messages:
    28
    Likes Received:
    1
    Gender:
    Male
    perfect niche. but need to work hard
     
  9. SMMnet

    SMMnet Jr. VIP Jr. VIP Marketplace seller Premium Member

    Joined:
    Dec 11, 2018
    Messages:
    732
    Likes Received:
    554
    Gender:
    Male
    Occupation:
    Self Employed
    Location:
    Houston, TX
    Home Page:
    Yes. Absolutely. I am glad you mentioned you were going to head that direction first because it's a solid traffic source for leads at a low cost. There are a couple of minor issues, but I would highly recommend Facebook, yes. (I have proof of spending over $20,000 in Facebook Lead Generation). (Check Image) ---> https://imgur.com/a/vu6ydwX

    What methods have you already tried?



     
    • Thanks Thanks x 1
  10. homeriscool

    homeriscool Regular Member

    Joined:
    Jun 24, 2013
    Messages:
    498
    Likes Received:
    118
    Gender:
    Male
    Occupation:
    Doing Stuff
    Location:
    Down Town LA

    I haven't started the site yet, i'm still finishing off other projects but real estate is my next target. My goal is to build 10 local websites in different niches ( and let them age a bit), and once they are all complete start driving traffic. Im finishing off website number 4 at the moment. Any tips and experience would be much appreciated ;)

    That FB ad spend :eek::eek::eek:
     
  11. rocks11111

    rocks11111 Regular Member

    Joined:
    Nov 9, 2017
    Messages:
    470
    Likes Received:
    52
    Gender:
    Male
    Good lick for your next target
     
    • Thanks Thanks x 1
  12. homeriscool

    homeriscool Regular Member

    Joined:
    Jun 24, 2013
    Messages:
    498
    Likes Received:
    118
    Gender:
    Male
    Occupation:
    Doing Stuff
    Location:
    Down Town LA
    Thanks, i think im going to need it :)
     
  13. Mathew John

    Mathew John Newbie

    Joined:
    Dec 29, 2018
    Messages:
    12
    Likes Received:
    3
    Gender:
    Male
    Yeah, i work on them but its quite a pain in the ass. I make website as soon as I know about project and do all the thing. I dont care much about onpage but i hit 6-8 website on top 5 out of 10. Its boring though
     
  14. DutchStuff

    DutchStuff Junior Member

    Joined:
    Aug 2, 2016
    Messages:
    167
    Likes Received:
    43
    Gender:
    Male
    Occupation:
    Selling square meters
    Location:
    The Netherlands
    Local cities have almost no competition at all. At least 75% leads for my real estate is coming from websites which are in the top 5 of Google. I got some business model for you, if you are interested, sent me a PM. Skills required: know-how to build a website, how to do SEO (not blackhat), understand how the real estate market works, sale skills to convince potential costumers. Bonus, not required (because you can outsource this): It's nice if you are also a photographer and can work with Adobe InDesign, Photoshop and Lightroom. It's about a listing websites with a twist.
     
  15. mhtro

    mhtro Supreme Member

    Joined:
    Dec 3, 2017
    Messages:
    1,388
    Likes Received:
    1,738
    I have to disagree, local real estate websites are dominated by websites with listings that anyone can post rent XXX house for XXX price.
     
  16. SMMnet

    SMMnet Jr. VIP Jr. VIP Marketplace seller Premium Member

    Joined:
    Dec 11, 2018
    Messages:
    732
    Likes Received:
    554
    Gender:
    Male
    Occupation:
    Self Employed
    Location:
    Houston, TX
    Home Page:
    Here you go,

    ALso, for anyone else intersted:

    https://www.blackhatworld.com/seo/free-facebook-lead-generation-course-2-000-worth.1081026/
     
  17. BHSEONewb

    BHSEONewb Regular Member

    Joined:
    Jul 5, 2018
    Messages:
    228
    Likes Received:
    101
    Gender:
    Male
    Zillow, Realtor.com and Homes.com already beat you to that.
     
  18. BHSEONewb

    BHSEONewb Regular Member

    Joined:
    Jul 5, 2018
    Messages:
    228
    Likes Received:
    101
    Gender:
    Male
    Here's my two cents:
    My day job is as a real estate Broker in charge of a boutique company in Southern California and I've been messing around with real estate SEO for about three years now. What I'm going to say is from my own personal experience in my own market and may not be applicable to other areas.

    Search terms that are shorter, such as "123 Main St., City" or "123 Main St." or "City Real Estate" are going to be next to impossible to rank for. The sites that own the bulk of page one are your mega sites like Zillow, Redfin, Realtor.com, ReMax.com and assorted other national brokerages. They have the content (every listing in the country) and loads of backlinks, not to mention silos, fast sites, lots of money to spend on the rankings, etc. For a little guy like me or your new site to compete with them is not a viable option. I did get to #3 on page one once for an address search, but only because I was pre-marketing the property and the main sites hadn't gotten it yet, so I had the newest content. Even then, I had ZERO traffic from it. People are not going to go to a random website as opposed to one of the name brand sites... even with my company name on the sign.

    As far as selling valuations, you'll be lucky to make one sale. Every agent out there will do this for free (it's how they get you to be a lead for them), plus all the portal sites (Realtor.com, Zillow, Trulia, RealEstate.com...) all have their own free valuation tools as do many independent company websites. There are even wordpress plugins to generate these.
     
  19. DutchStuff

    DutchStuff Junior Member

    Joined:
    Aug 2, 2016
    Messages:
    167
    Likes Received:
    43
    Gender:
    Male
    Occupation:
    Selling square meters
    Location:
    The Netherlands
    Glad a lot people still think it's not possible to rank anymore :D
     
  20. BHSEONewb

    BHSEONewb Regular Member

    Joined:
    Jul 5, 2018
    Messages:
    228
    Likes Received:
    101
    Gender:
    Male
    Must depend heavily on location and competition. Out here in Southern California (and most of the US) the big portals and major brokerages dominate the high volume short term searches. I've dominated the longer tail keyword searches before (at one time I had the entire first page of Google for a certain set of phrases), but my keyword research sucked and I only got one call years after I stopped the blogging campaign. It wasn't as highly searched of a phrase as I thought it would be unfortunately.

    I've had FAR better luck with Facebook lead gen ads.