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Local/Places Question

Discussion in 'Black Hat SEO' started by MrBeastsOnToast, Apr 10, 2013.

  1. MrBeastsOnToast

    MrBeastsOnToast Jr. VIP Jr. VIP Premium Member

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    Hi guys,

    Came across a subject i am unsure on how to handle today speaking with a local seo lead.

    He has two businesses that are kind of connected. Both in different property maintenance niches (roofing and decorating).

    I am going to be building him two sites, one for each business.

    What is the best way to approach the SEO campaign i am researching for him at the moment. Would Google penalize two businesses registered at the same address? He has tons of people that can give him reviews for both companies, but im wondering what the best way to approach it is. One places page (and one site) or two?

    Thanks
     
  2. Endire

    Endire Elite Member Premium Member

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    good question here,

    I would say you are making more work for yourself than is necessary by building two separate sites. You can still rank the website as a whole for both services by ranking indivudual pages for their respective services. Also, by building two different sites, your client would miss out on opporunities to cross-sell services.

    As far as the places page goes, you will run into issues having two place pages with the same address. It may not rank was well for niche keywords when one page has keywords for two different niches but frankly its a small part of the overall SEO equation. I wouldn't let place page configuration determine your overall web development and marketing strategy for your client's services.

    So I guess I would recommend one place page and one website.

    more on duplicate business listings,

    http://support.google.com/places/bin/answer.py?hl=en&answer=183009

    Hope that helps,

    Shawn
     
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  3. MrBeastsOnToast

    MrBeastsOnToast Jr. VIP Jr. VIP Premium Member

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    Thanks for the input. The reason i was focusing on the places page is that the listings dominate both of the main keywords serps and competition seems to be weak.

    So while from a traditional SEO standpoint i would normally always recommend one site because of size, authority, juice etc etc. The places results seem like a much easier target. Especially with the amount of reviews the client says they can provide.

    Possibly registering the domain as NAMEsRoofingPaintingAndDecortaingLOCATION.com (his name is a brand in his area apparently). And Listing The Company in places as Name's Roofing, Painting, And Decorating i could try to negate the keyword dilution.

    Its a tricky one!
     
  4. kideze

    kideze Elite Member

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    Yea, Just Like @contentauthority mentioned, I would put them both on one site so each service can piggyback sales from each other. And 1 Google+ Local Places page with all the reviews from both services on there. This will help your local ranking by having positive reviews on that local page.

    Good luck!
     
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  5. MatthewMagicMan

    MatthewMagicMan BANNED BANNED

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    Why not just get a 2nd address? Real or fake, you'd be fine then.