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Local Facebook Ads - How can I get the most for my money??

Discussion in 'FaceBook' started by sumer720, Nov 22, 2014.

  1. sumer720

    sumer720 Newbie

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    Hi, I run a phone/tablet repair store in my city and have been using Facebook Ads for a while and gotten decent results but I feel like I'm doing something wrong. As you know in our time, everyone has a smartphone and a lot of people have tablets. So if I'm running a promo on lets say.. iPhone repair, I go and make a post and hit the Boost Post option on Facebook and set my budget for $50 a day. But the only filter I have to target audience is my city+ 10 mi radius. What can I do to target my audience better.. which is pretty much anyone who has a phone or tablet or a broken phone or tablet.

    What can I do to get the most for my money?? I'm about to raise my daily budget to $75 but I want to get the most out of it. Any advice on how to gain traffic from Facebook ads would be helpful. thank you .
     
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  2. milanb

    milanb Junior Member Premium Member

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    Facebook has a plethora of targeting tools, but you won't find them by boosting your post from your page. You have to go to the ads manager or power editor for that, but I suggest you start with the ads manager since your a beginner. Once on FB, click on the small triangle in the upper right of the screen, then click on 'Create Ads'. You will see a lot more targeting options there. Under the 'Behaviours' section, click on 'Mobile Device User', you will see that you can specifically target 'Tablet Owners' and 'Mobile Device Owners'.
     
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  3. Bot Solutions

    Bot Solutions Regular Member

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    You can target your audience by behaviours..
    For example only smartphone and tablet owners.
     
  4. cburton81

    cburton81 Elite Member

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    milanb gave some good advice to follow. That way you can narrow your audience down a lot.
     
  5. sumer720

    sumer720 Newbie

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    My current ad that I am running right now I ran only the mobile ads but I'll add that filter next time and see how it works. I just don't want to lose the audience that has phones and tablets but doesn't put on Facebook that they do.. unless Facebook knows??
     
  6. gogreen

    gogreen Power Member

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    Build a custom audience and lookalike audience, you will get much better results. Regularly share in local groups will be very helpful too.
     
  7. Spawnie

    Spawnie Power Member

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    Facebook knows what devices the users logs in with regularly... Also you will target users this way that are at that time online with a mobile device - not sure if you want to target specifically those...
     
  8. Bonafide Jones

    Bonafide Jones Registered Member

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    Yes, Facebook knows this.
     
  9. jokel661

    jokel661 Regular Member

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    People who have Tablets/Mobile broken, they are accessing FB from their desktop not their mobiles
    You can try Desktop Ads.
     
  10. bbgeek

    bbgeek Newbie

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    Thx this info was helpful
     
  11. SocialMediaManager

    SocialMediaManager Elite Member

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    If your ROI is good with targeting ads in your geo location then you shouldn't go for custom audience
     
  12. Theerthaa

    Theerthaa Junior Member

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    You Just Target your city, You will get good responses by using the Facebook Ads.
     
  13. milanb

    milanb Junior Member Premium Member

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    Make sure you use a catchy Ad image and name as 99.99% of your target audience probably does not have a broken phone/tablet at the time of seeing the ad, so will want them to remember you when it does get broken. You want to build brand awareness rather than prompting immediate action.
     
  14. Paper-Boy

    Paper-Boy Elite Member

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    More than a majority of their traffic comes from mobile phones. It's kind of ignorant to say they won't log in using their phones if their tablet isn't working or broken.
     
  15. filmosophist

    filmosophist Junior Member Premium Member

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    You can promote through sending people to your website through news feed. Specifically target the geographical region in which you operate, whether it?s a country, city, village or even postcode region.


    Usually smaller, local businesses has a very specific customer base that they want to reach out to.

    Get reach and publicity on the web across search engines, blogs, and website

    Narrow your ad more by targeting the age probably the gender if mens are more engaged with smartphones but for me it will be preferable to target both genders for start and see the insights and make your tests.


    Target online genders whose interest include smartphones, tablets and even target on Fields of study job titles


    Target on more demographics. Work - employers - Fields of study etc if you believe whose interests include ?tablet computer for example and more.. Do you research.


    Target online females whose interests include ?tablet computer for example and more.


    Set an appropriate age range and even target only those who tend to shop online - offline using the Mobile device user behavioural targeting.
     
  16. sandrine10

    sandrine10 Power Member

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    what if i want to target small and medium business, is it possible?
     
  17. abradabra

    abradabra Jr. VIP Jr. VIP

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    You people did not even read what the OP had to say. He said he can't see any other targeting options.

    OP, Click The 'Downward Arrow' Icon on the Top Right Corner

    Click Manage Ads

    Now you will see your Ads Manager

    You can also Skip the above steps and click on Ads Manager if it is in your Favorites.

    Now create a Post Engagement Ad, choose your post that you want to promote.

    Now select from a plethora of targeting options.

    Best of luck
     
  18. Capemoka

    Capemoka Newbie

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    I'm gonna think about investing in facebook ads, it seems great
     
  19. xzzxpimpxzzx

    xzzxpimpxzzx Regular Member

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    Try expanding to 25+ miles.
     
  20. finstar

    finstar Newbie

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    Best way would be to do influencer marketing i.e. use influencers (who have higher number on genuine followers) to post about your website on their page.. perfectly legal and gets more impact and reach at low cost. You can now search for such influencers who are ready to promote your website for $$$ on fromote (search google to find exact website)