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Local Businesses with Little to NO reviews

Discussion in 'Offline Marketing' started by Freddie_Mercury, Dec 28, 2012.

  1. Freddie_Mercury

    Freddie_Mercury Newbie

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    So im prepping myself to start Reputation Management, SEO, and Google Places Management in the coming year. As im doing research im noticing that most of the places i am looking into have no reviews. I am using the methods ive learned from 7878 as my primary method of contacting and understand that some changes will need to be made in order to catch their attention. 7878 uses the negative reviews as fuel for their pain, but if they have no reviews and essentially no online footprint other than their business name and number how do you suggest creating enough pain to get them to contact you from the lumpy mailer you sent out?


    this place has taught me a ton and everyone on here is so eager to share, I think its fantastic. Everyone here is rockstars!
     
  2. tritina

    tritina Regular Member

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    I'm starting the same thing, and all the clients won't have a review .. good or bad .. !

    My suggestion, this is BH ! So make some fake "BAD" reviews also some "GOOD" (not too good) ones ;) ... Post them randomly on the list of clients you'll be contacting. Let it stick for a while then contact your clients and you'll have a pre-fabricated 7878's method.

    This is just a suggestion, you'll need to wait a lot of time to make it look clean ... You can add some of their competition reviews ( or some of the GOOD reviews you've posted on an other client that you'll be contacting too .. )

    You got my point, Fake it and Play with it !

    One question, how do you manage reviews ? can you help me with that please ? I mean, tips and steps to follow if it's possible.

    Good luck !
     
  3. wally666

    wally666 Junior Member

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    I'm having trouble with this too, but I think it's like anything else. Either they are going to recognize the importance of online reviews or they aren't. If they don't really care, then you have to move on.

    As for making fake reviews...I personally wouldn't do that. According to the links I'll give you in a second, online reviews actually matter a lot to local business, so to fake something to get them on your side doesn't seem like a great idea, but that's me.


    You have to keep in mind that just like SEO or a new website or whatever, there are some businesses that simply don't care about reviews and if they have a ton of negative ones that won't really make them care any more.


    Anyway, you can try just calling them up (or mailing or whatever) and giving them some good facts that will either make them see the light, or make them say "who cares" and go on with their day.


    Here's a link to the results of a study which shows the importance of online reviews, and what people think of them:

    http://searchengineland.com/study-7...ws-as-much-as-personal-recommendations-114152


    I'm not sure if this is from the same survey or not, but here's another one that may help.

    http://www.brightlocal.com/2010/11/29/local-consumer-review-survey-2010-part-1/
     
  4. Freddie_Mercury

    Freddie_Mercury Newbie

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    I think being as White Hat as possible is the ideal for businesses like this with sometimes having a negative reputation. I think altering the letter 7878 has shown us would get the job done. Now I am only assuming but showing them their competition that has a large online footprint in comparison to their little or no online foot print should start getting the ball rolling.

    I am curious to see if anyone who does ORM has dealt with clients that havent had much of an online footprint.

    Web Design
    Search Engine Optimization
    Online Reputation Management
    Google Places Optimization

    All these things can be pitched to these particular potential clients with the chance to cash in on their business.

    As 7878 says, maximize their pain!
     
  5. Alinea

    Alinea Junior Member

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    Hmm, here's a few ideas.

    - Since they don't have reviews, perhaps they don't have much traffic. Offer them a website and SEO and explain the importance.
    - Offer other ways of increasing traffic to their business
    - Tell them about how ORM will help them and how you'll prevent negative reviews in the first place.