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Links still No1 - Google Reveals Top Ranking Factors For Search Results

Discussion in 'White Hat SEO' started by Asif WILSON Khan, Mar 27, 2016.

  1. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    Top 3 Ranking Factors:

    Links
    Content
    RankBrain



    Whether it was a slip of the tongue or intentional, a Google strategist during a Hangout revealed the top three factors the search engine considers when returning results to search queries. Until now those factors have remained top secret.

    In addition to the machine-learning algorithm Google calls RankBrain, Andrey Lipattsev, search quality senior strategist at Google Ireland, named links and content as the top three contributing factors.


    Lipattsev did not put the three factors in order, and these three are not the only important factors. The factors also include quality, speed, keywords, page and code structure, authority, reputation, among others.
    Jennifer Slegg, search engine marketing consultant and author, wrote in a blog post that RankBrain may not be the third factor that Google considers when returning search engine query results. It could be the third most important for some queries, but not all.


    "RankBrain doesn?t have the same impact on all queries, since we know it has the largest impact on those 15% of queries that are brand new to Google," which is helpful on long-tail queries, she wrote.
    The third-place ranking factor "is a hotly contested issue. I think it?s a funny one. Take this with a grain of salt," Lipattsey said during the Hangout.


    Lipattsev said that interest around a specific subject can continuously change the position of the content in search queries.


    Rand Fishkin, founder of Moz, commented on Lipattsev's openness during the discussion.


    Those participating in the Google Hangout -- Ammon Johns. online marketing and SEO pioneer; Bill Slawski, director of search marketing at Go Fish Digital; Eric Enge, CEO at Stone Temple Consulting; and Fishkin -- spoke about a variety of ranking factors such as behavior, quality and understanding the content that appears on the page.

    Source:
    http://www.mediapost.com/publicatio...eals-top-ranking-factors-for-search-resu.html

    Further Reading:
    http://www.thesempost.com/google-most-important-ranking-factors/
    http://www.thesempost.com/rankbrain-third-important-ranking-signal/
     
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  2. whiteblackseo

    whiteblackseo Jr. VIP Jr. VIP

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    Hehehe secrets have been unveiled...not that we already didn't know that.
     
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  3. JokerSEO

    JokerSEO Power Member

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    Interesting read , thanks for the share Asif
     
  4. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    Yeah, it is completely ridiculous. They make a big deal about it, but it has always been links and content, with links being the number one factor.
     
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  5. SEO20

    SEO20 Elite Member

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    WHAT - is seo about links now. OMG have to rethink everything - lol ;-)
     
  6. kaladenga

    kaladenga Newbie

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    OMG Backlinks? I knew they would start gaining importance!
     
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  7. whiteblackseo

    whiteblackseo Jr. VIP Jr. VIP

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    Yeah, BHW is always one step ahead ;)
     
    Last edited: Mar 28, 2016
  8. didiseo

    didiseo Registered Member

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    Besides the obvious we all know about links 1st.

    What's interesting is to try and understand what is there in RankBrain to add to the existing mix. It's machine learning, fine, but fed by Google's team and certainly not applied to popular commercial queries. Perhaps that's Google's goal for the future.
     
  9. T2tkid

    T2tkid Elite Member

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    And they say SEO will be dead in 2015, 2016 and 2020.
    Linking building is still as strong as it was in 2008. Only difference is RankBrain :)
     
  10. GodIM

    GodIM Newbie

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    Title
    URL
    Description
    (TUD)
    Use keywords here only
     
  11. Ste Fishkin

    Ste Fishkin BANNED BANNED Jr. VIP

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    What are ranking factors?
     
  12. joevplan

    joevplan Newbie

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    Im pretty sure those who work in google and give some comments on its algorithm, don't know anything about how google works ;)))
     
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  13. astutemute

    astutemute Newbie

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    But I bet they prefer us to use No 4.........advertise your way to the top.
     
  14. Peter Ngo

    Peter Ngo Jr. VIP Jr. VIP

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    Why don't you shed some light on this then? Please save us some bandwidth if u gonna say content is king.
     
  15. Sardosa

    Sardosa Regular Member

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    and let me just add:
    you have no idea how RIGHT you are, man!

    put it this way - anything they start / 've started with huge hoopla, BS and green peace bananas on making things better. In fact after the Major Hype they leave any project to rott in so called "communities" and left to support of outsourced bums worldwide.

    The point is - there's still the same script as it was implemented last century, with freaky tweaks and lots of human "adjustments" by so called assessors.
    So far the secret is the same - speed, upscale and hide footprints - 5 years ago the same effort will keep you on page 1 for months, now, well - a day or two.
    That is it. Just kick da googlo-bitch faster and harder.
     
  16. MoneyEagle

    MoneyEagle Regular Member

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    Thats for sorting this out!
     
  17. warhiet

    warhiet Newbie

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    So this the key to life
     
  18. V

    V Elite Member

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    Of course backlink is the number one factor. The fact that people can still do churn and burn proves that :)
     
  19. NobelNerd

    NobelNerd Power Member

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    Thank you for the update Asif..Links and Content they have always been vocal about it but nowadays they are scaring me more with Machine Learning shit specially since Alpha Go beat go champion
     
  20. starki

    starki Power Member

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    I think rankbrain isn't a direct ranking factor as most people would see it, it doesn't promote or demote a site in general, but just changes results for certain queries to fit the implied user intent better. Looking at the SERPs globally, it may change rankings, but it's not site specific and nothing that can be influenced directly like content or links.

    Example: If you have an awesome site about girls names, it won't prominently show up for "Katrina", because Google implies most people mean the hurricane. Doesn't mean your content for "Katrina" sucks, it's just the wrong content for this single word query from Google's point of view.