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Links for professional SEO clients?

Discussion in 'Black Hat SEO' started by Nauthiz666, Feb 13, 2012.

  1. Nauthiz666

    Nauthiz666 Senior Member

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    What kind of links do you guys build for professional businesses? Aka clients with doctor offices etc. Do you consider articles, book marks things like that too BH for businesses?
     
  2. G-S-T

    G-S-T Executive VIP Jr. VIP

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    A link in an article on an established site is fine. Just dont syndicate that same article 300 times.

    Create fresh unique artcles and choose your article sites wisely. Although google has started to devalue links from article sites, they still hold some link weight.
     
  3. schwagoo

    schwagoo Jr. Executive VIP Jr. VIP Premium Member

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    I bounce almost every link off a 301 redirect that I OWN. That way, the links are all hidden.

    Also I don't use the clients' name with anything automated.

    Meaning: If I were to do an AMR blast to Main Street Doctor's office with the anchor text "doctor in cityname", that article has no mention of that specific office. And it points to a 301 redirected domain so the link juice passes to them with no record of the backlink if searched by the Doctor's nosy-computer-know-it-all-nephew.
     
  4. theqavish

    theqavish Regular Member

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    The Actual Pr links and blogroll links will work best as these are the highest power backlinks from PR page. you can see my location, if you need links.
     
  5. Fathom

    Fathom Power Member

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    You client should be writing detailed articles on his/her profession, articles that include detailed pictures or videos, articles that fully explain a topic, the kind of content where a reader is going to get all the information they need.

    Once that great article has been produced don't publish it on an article directory for the sake of a low quality link, publish it on your clients blog, if he doesn't have one create one. grow that blog and get regular visitors, concentrate on attracting proffesionals to read the blog by continuasly producing great content, that way your client has more opportunities to earn higher quality links from related sites.

    Contact related sites that link to your competition, ie, hello dr jones, I noticed that you link to this site, and I was wondering if you would like to link to my site as it includes clear detailed specifications which will be beneficial for your readers.

    Grow the authority on your clients domain and google will praise you for it.

    I know everything i am saying is all white hat methods but when you are selling an seo service you do not want to jeprodise your clients rankings by participating in methods that could or eventually give your client negative rankings. Most importantly make sure that you are telling your client that you are participating in black hat methods.
     
  6. gundamwing

    gundamwing Jr. VIP Jr. VIP Premium Member

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    private networks is the best

    your own private networks
     
  7. zx123

    zx123 Senior Member

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    private High PR blog farm ;)
     
  8. Nauthiz666

    Nauthiz666 Senior Member

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    This make it kind of confusing as what to do. I see other local seo clients saying things like 2000 article submissions etc etc, how could they possibly do this without automation / low quality links? Would it make sense to do some automation like that, plus a high pr blog network? Seems like it would be impossible to get a lot of links "white hat".
     
  9. G-S-T

    G-S-T Executive VIP Jr. VIP

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    What you want to do is this - submit 1 unique article with a link to your money site to 1 good quality article site.

    Then take the new link on the article site : http://goodarticlesite.com/your-article-url/ and replace the link to your money site with this and then syndicate that article to lots of other article sites. To Google, this will look like those 2000 article sites are giving authority to the original article. This original article would link to your money site, thus making it look like an authority site.
     
    • Thanks Thanks x 2
  10. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    ^^good advice. Basically only build high quality backlinks, then build the lower quality ones in tiers.

    Also look up text-link-ads, it's an expensive blog network but is (in my opinion) very high quality and good for authority/pro sites:)
     
  11. Fathom

    Fathom Power Member

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    I guess you've figured out a flaw in Google's algorithm, who would of thought it would be so simple.

    Linking low quality pages to more low quality pages does not equal high quality.
     
  12. britcpa

    britcpa Power Member

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    lol, that struck a chord. ive got a lame situation going on with a prospective client where the senior partner (one of three partners) in the practice likes to keep everything 'in the family' and hes pretty much determined that the son of an old school friend will do a new website for them and "what a stroke of luck - sons g/f is apparently a bit of a wizard at this seo thing, so it can all be done by friends of friends who will look after us...."

    of course i understand that way of thinking, its often what makes the world so round and ive been the beneficiary of it myself both as a giver and a receiver of favours. having said that, this is a very different matter - we're talking about the marketing of a large firm which has seen consulting fees dropping over the last 18 months so business should come before friendship.

    i wouldnt mind, but the snr partner has already had one abortion of a site built by another friend of a friend for a related business. its truly awful: the site immediately loads up 360 degree fisheye shots of their swanky practice rooms, lots of flash, poor navigation in the extreme, slim to no content when you can find it. shite shite shite, blah blah, but to his mind and to his eye, it represents the firm very well (the photos undoubtably look the part, but the rest of it looks like a poor art student has put it together - no offence to art students, but you know what i mean....)

    i know the practice manager over there - i know her very well actually '-) and she wanted and still wants a pro job doing but like the rest of the staff she's treated dismissively by the snr partner and has little clout within his serfdom when it comes to actual decision making. shes an influencer, but thats about it. HE's the decision maker which means im unlikely to see anything of the work coming out of that practice. nobody is likely to see any work other than close cronies.

    on that basis, im fully expecting the snr partner to appoint his friends son & g/f as he's likely to have overplayed his hand along the lines of "well, if i can do anything to help young wotsisface get started in his businesss career id be delighted to help" and of course, thats his perogative as its his business, just as its mine to make one of his local competitors an seo offer they cant refuse so that my friend the practice manager can enjoy dropping it into a conversation with the snr partner that my company is doing the seo on his competitors website as they watch it climb up the rankings.

    normally, this kind of thing is water off a ducks back but because i know so much about the personal dynamics within that business, i can see that ive become personally involved with the outcome. put it this way, i was persuaded to do a large presentation for them pre-christmas (and i do mean persuaded against my own gut instincts which were that the snr partner woud fanny around with his old boys network and farm the work out to them), but i was assured the rest of the management team would impose themselves and get their own way to select whoever they all agreed was the best solution for their business.

    long story short, i spent an afternoon with them explaining why their existing website wasnt ranking, why the new site for their other business wasnt ranking and why they would be better off going for a complete re-model of both sites (design wise) and launch a full assault on the serps (seo wise). a new domain name was required and - not that they knew it before i arrived and since then, several have been bought based on my recommendations having conducted keyword research for them and competition analysis beforehand.

    dont get me wrong, it wasnt high fives and a chorus of loud rousing cheers all round at the end of the meeting, but it was well received by the other fee earners and compliments were forthcoming. well enough that they wanted to get cracking with me the first week back in the new year, but as stated, the senior partner calls the shots & as predicted, he postponed everything whilst his friends son is brought in to discuss their website and seo. whats making me see red over this is that i was asked to provide electronic copies of the presentation. normally, thats an absolute no no for me. i'll leave some material, but not the meat and veg. big mistake on my part, but there you go.

    my only consolation in all this is that as and when the snr partner engages his friends son he'd better watch his back on a business level, because once ive got myself a local seo client in that field and in that part of the world, its going to be "bang bang, youre dead mate..."


    :sgrin:


    going back to the original question, i like the 301 redirect for 'security' of my tricks but i also like white hat too. on the white hat front, youve got to go for press releases as a must. video is another must - watermark the videos and spread them around, but have 50% pointing to the youtube channel youve created for them and obviously, the other 50% pointing to the clients site.

    in terms of video content, besides interviews with staff, try and grab a patient or two for references - some will be more than happy as they'll want to get on their doctors good books - then, as Fathom said, get articles written BY your client, make powerpoint videos of them using either your clients voice or a fiverr voice over specialist (loaaads to choose from on there). split the audio from the powerpoints and convert into podcasts and use the powerpoints for file sharing sites, boom, boom boom, youre on a roll.

    too many people talk about the automated stuff on here and thats understandable as its easy and arguably fast, but if youre going to go that route make sure you tone it down in volume. also, adding the kind of links that (ive just described) gives your clients website a very healthy balanced look in googles eyes and means theres no two ways about it, they will look sensational to your client when each video is targeting a specific keyword and theyre showing for more and more keywords in the serps because of your video campaigns.

    1 article marketing - select a couple of dozen as front line / tier 1 & i wouldnt disagree with G-S-T about linking tier 2 article directories to them
    2 blogging - at the very least, set up an account at wordpress and blogger, post a few articles, link to your clients home page or their yahoo/facebook/twitter channels, job done.
    blog commenting - relevant blogs
    3 directory submissions - relevant website directories
    edu & gov profiles - take what you can get but endeavour for relevant
    4 file sharing sites - post a few slide shows online
    5 forum marketing -
    - yes, you can get your profiles on plenty, but its best if you cherry pick a few relevant forums and get your client to participate on them before slapping a backlink into their profile
    indexing sites -
    6 photo sharing sites - open accounts at flickr, photobucket, picasa, webshots and get tagging your clients keywords
    7 podcasts
    8 press releases
    9 social media - facebook and twitter obviously, but there are plenty of others you can choose from
    10 video - watermark everything in witgh your clients url but first, set up a youtube channel and make that your clients video home, then make sure their vids are posted around the net. again, fiverr gigs will do the posting for you if you havent got an account with tubemogul, heyspread is decent, but tbh, fiverr is your friend in most of these activities.

    now if that doesnt give you plenty to do and too little time to worry about where to get your links, i dont know what else to suggest - hey - you'd best not be the senior partners friends son :p
     
  13. britcpa

    britcpa Power Member

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    ive never used them. youre giving them a good recommendation so thanks for that, what are their prices like?
     
  14. michal89

    michal89 Newbie

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    SEO is the best teaching for online marketing .!