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Linking to a authority site, no-follow or not?

Discussion in 'White Hat SEO' started by c0rrup, Feb 19, 2011.

  1. c0rrup

    c0rrup Regular Member

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    Hello, I know that linking to an authority site can help with rankings on your own site, but should this link be ******** or not? Thank you.
     
  2. cjbmeb14

    cjbmeb14 Regular Member

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    What is ********?

    Yes linking to authority is beneficial as are edu or gov links, high profile links, deep linking, social linking and on and on.
     
  3. Rhazha

    Rhazha Junior Member

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    If you decide to link to an authoritative site, I would say keep it "natural."
    What is "natural" for me is F0ll0w. If the outbound links on this page is
    already reduced so will not make much of difference when it comes to "weakening" your own.
    I believe that overall there will be more benefits this way.
     
  4. danglingdave

    danglingdave Newbie

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    I agree to keep the links natural, and remember that you can select the link keyword which means that you can use a non-competitive keyword like "here" to link to them to reduce the impact on rankings it if is competing with you.
     
  5. oakley56fila

    oakley56fila Junior Member

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    I'm testing this on one of my own sites right now. I'm linking with my own keyword.. I'll be curious to see if there are any big ranking gains.
     
  6. theironlemming

    theironlemming Junior Member

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    I agree. Do follow seems much more natural.
     
  7. Autumn

    Autumn Elite Member

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    You won't see big ranking gains but it is another piece in the puzzle of building a site that sends signals of "quality" to googlebot.

    I would actually recommend linking to the authority site with the anchor text that you want to rank for. One more link amongst many isn't going to help the authority that much, but the anchor text of your outgoing links most certainly helps to target your own site.
     
  8. Simas9

    Simas9 Jr. VIP Jr. VIP Premium Member

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    Damn, in the other thread I read that you MUST to do the link no-f0llow cause you letting all the juice out to that authority site. I am lost now.
     
  9. Autumn

    Autumn Elite Member

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    Genuine sites rarely use n0follow when linking to other sites. Most n0follow links are those that are enforced by default by a particular CMS eg. comments on wordpress.

    The practice of linking to sites using n0follow in order to conserve pagerank is called "pagerank sculpting" and is frowned upon by google. Recently they did a big purge and mass penalized people for doing this - whether you're using n0follows because you're taking paid links or you just don't want to share our pagerank, google doesn't want you to do it. Avoid.

    It's highly debatable whether using n0follow actually conserves link juice anyway. There's considerable evidence that it doesn't.
     
  10. madoctopus

    madoctopus Supreme Member

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    Incorrect! Linking out does NOT help your SEO. As a matter of fact studies conducted by SEOMoz show that linking out is worse than not linking out. There are only 3 reasons (i can think of atm) to link out:

    1. Link out to another site of yours
    2. Link out to an authority site to avoid footprints, your site being part of a network of interlinked sites.
    3. You don't care much about the SEO of that site, hence you link out not carring of the effect. Certainly not your case.
     
  11. Simas9

    Simas9 Jr. VIP Jr. VIP Premium Member

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    Damn... I made a website that just god indexed with three (indexed also) articles...two of my articled had nof0llow links to authority sites. Now they are gone, but is google going to penalize me?
     
  12. madoctopus

    madoctopus Supreme Member

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    yes. and your cat will die, you will be abducted by aliens who work for google anti-spam team and the earth will stop orbiting around the sun.

    get real!
     
  13. Simas9

    Simas9 Jr. VIP Jr. VIP Premium Member

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    thanks for getting some sense into me...I`ve been online for about 16 hours non-stop now...I`d better get some sleep. Sorry for offtopic. Have a good night/day/morning.
     
  14. Coolof

    Coolof Registered Member

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    +1, never heard about linking out was good for SEO. lol
     
  15. Autumn

    Autumn Elite Member

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    1) Sites with no outlinks stand out like a sore thumb - if you have affiliate links then that instantly marks you as a thin affiliate site.

    2) Sites with only links to your other properties stand out even more. Spend some time with some link graph visualization software and map out some of your own sites vs those at the top of the serps. A real site has a link graph that looks totally chaotic.

    3) Your outgoing anchor text most definitely, 100% has a positive effect on your serps. At one point in the not too distant past, you could rank #1 solely based on the anchor text of your outgoing links. How do I know? Because I used this strategy to rank dozens of sites and hundreds of pages at #1, until they turned that setting down.

    4) If you can't be an authority, you want to be a hub - and hubs are hubs because they link to authorities.

    5) My own testing has indicated that even linking out to unrelated high PR, established sites will give significantly more longevity to spam sites - it just straight up makes them more difficult to detect. If you have to link out, and you have to link out to quality sites (ie. not ones that are going to establish you as part of a bad neighbourhood) then you should link to random authority sites, not your direct competition.
     
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  16. bobbylove321

    bobbylove321 BANNED BANNED

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    Who says linking to an authority website will increase your own rankings?

    If you link to Google, do you think Google will increase your rankings? The answer is no.

    The only thing that a do-follow does if you are linking to a website is that it passes your page rank to the other site, so if your site is a PR 5, then you are giving your own page rank juice to the website that you are linking to with a do-follow.

    I suggest that you link to only a few websites (10-15 max) and try to make them no-follow if you don't want to lower your own page rank.
     
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  17. madoctopus

    madoctopus Supreme Member

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    Not true. I have sites with no external links except towards my other related sites in the niche (2-4 sites). They are doing great. If you have a lot of content, especially original, you won't be seen as a thin site. If you're an affiliate site there's also no problem as long as you provide value.
    True. It is wise to link out including to competitors when we're talking about a network. However the link graph is not chaotic. If you look at a large enough link graph you will see that there are some patterns especially in the form of clusters. It looks pretty chaotic but you can easily distinguish clusters - smaller or bigger.
    When was this? I know SEOMoz did a test and they found otherwise. Can you please offer more details?

    Many hubs and mashup sites link out with n0f0llow. See testfreaks.com and alatest.com which are the biggest "autoblogs" I know.

    Yeah, when you have many sites in a network, especially low quality ones. I also link out to competitors but to their pages that are not targeting my keywords. For example if you have a camcorder reviews site network you can link to cnet.com homepage with "cnet" anchor. Thay already have a trillion links towards homepage so you don't really shoot yourself in the foot.
     
  18. Autumn

    Autumn Elite Member

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    That might be your experience but it's not everybody's. I'm talking specifically about using scraped / autogenned content - I'm not interested in building quality sites. I use automation and volume to get results and in this scenario, internal cross linking only is a Bad Idea.

    For my style of site building at least, I have found after cranking out thousands of domains over the years that you're better off sacrificing some PR to random authority sites in return for greater longevity than you are hoarding all your link juice. I'm not willing to make blanket statements like "you're wrong" - all I can do is talk from my own experience. YMMV.

    I don't think you can't trust Seomoz's results in this kind of scenario - they are strictly a guide only and they focus strongly on the WH end of the spectrum. They do do some interesting tests but their methodologies are usually seriously flawed from a strictly experimental viewpoint. Rand's not a blackhat, he's a guy operating a startup.

    I would say it was about 18mths ago - I noticed the pharm spammers banking hard with few backlinks, but pages that had heavy use of target anchor text in outgoing links. I started caning it and many other BHs I know did the same and reported the same excellent results, especially in the long tails which as most SE spammers know is where the really juicy traffic is. Google turned down that knob about 8 weeks later but in the mean time a lot of people made a lot of money.

    It didn't matter what the niche of the target pages was - you could link from your shemale-cumshots.html page with the anchor text "shemale cumshots" to your free-bingo.html page, and you would get a boost for the shemale-cumshots.html page like clockwork.

    Once a factor has been introduced to the algo, it rarely gets taken out completely - the various ranking factors just have varying degrees of importance.

    Investigating and cloning the pharm and other highly competitive serps is an excellent way to see what is really going on in the serps. Reading stuff on blogs and message boards isn't!

    The n0follow is irrelevant here since it's obvious that n0follow is becoming less and less relevant. The point is that a hub is a hub in the classic HITS algo sense because it links to authorities - which those sites do. In fact, I'd say that's evidence that n0follow doesn't count, because those externals to authorities are being counted in determining their "hub" status (and thus their good rankings on what is essentially dupe content).

    I agree that n0follows don't count as much as d0follows but the results are in - they most certainly count for something. Just go and look at the serps for pharm / gambling / debt - there are tons of sites banking with a high volume of n0follow links. N0follow is just too easy to game and too ripe for abuse to be discounted completely. There has been strong evidence for a long while now n0follows count.

    A lot of those big autoblog also use n0follow predating the penalizations that G handed out and probably survived because of the blanket use of n0follows. You could argue that they weren't necessarily using n0follow to hoard or sculpt pagerank - they were using in the sense of "we don't have any editorial control over these pages," which was what n0follow was originally for.

    I'd argue that you can hit two birds with one stone by linking to the cnet homepage with "camcorders" rather than "cnet." Get your points for relevant outgoing anchors as well as linking to an authority.

    It's just plain common sense that a relevant niche site links to other relevant sites using on topic anchor text. Also I think that n0follow is going to be largely deprecated in the near future; it almost certainly isn't having the pagerank sculpting effect that some people think it is, and in a worst case scenario it's drawing unnecessary attention to your site.

    If you want / need to link out to someone, just link out to them. If you really don't want the SEs to credit a link (eg an affiliate link) then link out using a multistage, highly obfuscated js redirect including at least one POST. But even that won't work all the time.
     
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  19. Nerevar

    Nerevar Jr. VIP Jr. VIP

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    I know of a local site that started with news and linking out to sources. There are a lot of outbound links. The site is PR6 with a LOT of PR3+ subpages.

    Also look how many "natural" authority sites link out and it doesn't weaken them.
     
  20. experttalk

    experttalk Newbie

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    i have read all famous Webmaster blog and found one useful thing that No follow always help in Getting huge traffic instead of getting link back to u