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Linking Strategy : Should I Target Long Tail Keywords instead of the Main Keyword?

Discussion in 'White Hat SEO' started by dizen, Dec 10, 2009.

  1. dizen

    dizen Regular Member

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    Guys,

    I have seen people achieving high rankings in Google for their main keyword by targetting long tail keywords and they don't even bother to link to their sites using the main KW at all.

    This is my personal experience .


    I targetted terms "free credit report online" "free online credit report" "free credit report agencies" for my index page. I didn't bother to target "free credit report" at all knowing that it is a super competitve phrase, but guess what, I was on page 3 for "free credit report"!

    This make me think that it may be a good idea not to target the main keyword at all , instead target the long tail keywords containing the main keyword.


    Comments and suggestions please :)


    Thx
     
  2. mccullum

    mccullum Power Member

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    ya.if you just target free credit report you might only rank for it.but instead if you target free credit report online or free credit report internet etc,. you will rank for both the main and long tails.
    To see what variations of anchor your competitor uses and for more backlink analysis,you may see this tool:
    Code:
    http://www.linkdiagnosis.com/
    Remember to use plenty of anchor text variations - that would look natural.
     
  3. rockstar73

    rockstar73 Junior Member

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    I agree that if you target the long tail you get both. since it cover the broad and phrase of the keyword.
     
  4. Iwona

    Iwona Junior Member

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    But only long tail keyword does not help, you have to give anchors for specific word or phrase too.

    I have a 2 word keyword and I rank number 11. But for single word I am no where. So better also target main word or phrase too.
     
  5. AdisLCS

    AdisLCS Power Member

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    I have given up on throwing all the eggs in one basket. I can not afford to try to rank on 1 or 2 highly competitive keywords. It does not make sense to me as it is too difficult,expensive, fragile and brings less targeted traffic.
    Maintaining position on competitive main keywords is even harder.
    My experience is same with couple sites, I target just two or three long tail keywords per page and end up ranking high for number of keywords generated from combination, sometimes including main keyword.
    However I have danced from 1st - 4th page on main keyword while maintaining 3rd-7th position on long tail keywords.
     
  6. SRLee

    SRLee Junior Member

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    I have <100 backlinks to one of my site, all in a same 2-word keyword anchor text.

    Ranking at No.1, but bringing in no cash since the last 11 days. I wonder what's up with Clickbank.
     
  7. AdisLCS

    AdisLCS Power Member

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    hm, interesting. not to hijack the thread but I had CB sloooooow down and read from few other guys same thing. wonder if something going on we don't don't know.
    On the other note - is the #1 position you have giving you any traffic? traffic changes in past 11 days?
     
  8. knaox

    knaox Registered Member

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    Relevance is key, and since we're talking about links, we're talking about anchor text. If you're trying to rank for a specific keyword, it will be most effective to include that keyword as your anchor text.

    Sure, you'll see *some* results with longtail keywords due to 1) the keyword being relevant and 2) a do-follow backlink is a do-follow backlink, it just won't have as much weight as the method mentioned above.

    The more backlinks you have with your keyword (only) as the anchor text, the better. Combine this method by posting on high PR sites and you'll see some real results. Just be careful of the niche, as mentioned. Know your competitors, it may not be worth it.

    Hope this helps! :D