Williamsonsondvn
Registered Member
- Feb 11, 2020
- 98
- 65
Howdy folks!
I'm back. After having figured out TikTok and Instagram, I am now onto hacking my way to optimal growth and results on LinkedIn!
I want to know what the best way is to go HYPERNICHE on LinkedIn and would love any feedback on this matter.
On Instagram, you can easily have multiple pages all dedicated to 1 niche each. Same goes for YouTube and TikTok, amongst others.
However, on LinkedIn, I'm not sure how to go about it.
So here is my question;
ADDITIONAL QUESTION:
Can anyone tell me whether the LinkedIn algorithm has an overall score for your ACCOUNT or rates each post individually? Seems to be little information to be found about this on BHW.
Thank you kindly for taking the time to read this far,
I highly appreciate any feedback.
Feel free to DM me if you want to discuss any of this. Or just reply here is fine too. Not selling anything.
I intend to share whatever information I come up with for others to also use!
- W.
I'm back. After having figured out TikTok and Instagram, I am now onto hacking my way to optimal growth and results on LinkedIn!
I want to know what the best way is to go HYPERNICHE on LinkedIn and would love any feedback on this matter.
On Instagram, you can easily have multiple pages all dedicated to 1 niche each. Same goes for YouTube and TikTok, amongst others.
However, on LinkedIn, I'm not sure how to go about it.
So here is my question;
a) let's say you have two different niches (e.g. "football" and "icecream" - just hypothetical examples).
How would you go about targetting people on LinkedIn with those two niches?
These are the options I see:
Option 1) make a main personal account and then create separate "LinkedIn Pages / Company Pages"
My concerns:
- when you have a personal account and you make a "post", it is shown to your network (i.e. your connections). Based on their engagement, it will be shown to more people. Hashtags also play a role, obviously, but I believe network trumps hashtags. They add, but aren't enough on its own. (correct me if I'm wrong)
- now.. if you have a "page" and publish as that page: how does the ranking work? Who is it shown to? The people who actively follow and like the page? Is it automatically shown to the people who are YOUR PERSONAL connections?
Option 2) make multiple personal accounts and use 1 niche per account
My concerns:
- I don't know how LinkedIn sees this behaviour. I assume it might see it as suspicious behaviour. Compared to having multiple Instagram accounts.. that's what LinkedIn, I believe, sees "what LinkedIn (Company) Pages" are for.
- Having multiple accounts might lead to issues in the long run because of how LinkedIn might flag these accounts?
Option ) an option 3 could be considered making 1 personal account and then just posting everything there.
- I am very opposed to this strategy because it's just not smart from a business perspective. If I am trying to sell someone hypothetical icecream and make posts leading up to said sale.. then me showing football outfits to also be sold (as my hypothetical 2nd niche).. then this might cause conflict.
- Conflict as in: a) it might send mixed signals to the LinkedIn algorithm and b) people might unfollow or engage less because they hate football but like icecream.
- For this reason, I omit "option 3". It could work if your "different niches" are overlapping somehow.
ADDITIONAL QUESTION:
Can anyone tell me whether the LinkedIn algorithm has an overall score for your ACCOUNT or rates each post individually? Seems to be little information to be found about this on BHW.
Thank you kindly for taking the time to read this far,
I highly appreciate any feedback.
Feel free to DM me if you want to discuss any of this. Or just reply here is fine too. Not selling anything.
I intend to share whatever information I come up with for others to also use!
- W.
