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[LINK] Neil Patel: "How to Rank Your Old, Outdated Content"

Discussion in 'BlackHat Lounge' started by The Scarlet Pimp, Aug 20, 2019.

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  1. The Scarlet Pimp

    The Scarlet Pimp Senior Member

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    Quality over quantity

    I used to have the philosophy of "more is better." I was cranking out dozens of articles each week. At one point, I was publishing 2 articles a day on this blog.

    And, over time, my traffic grew, but not by much.

    I was spending all of this time writing and realized that the majority of the content I was publishing never ranked.

    So, what did I do?

    I started focusing on my old, outdated content to boost my traffic.

    Just think of it this way: Every week I publish one new piece of content, but my team, on average, is updating 23 older articles.

    When I used to write more frequently, my top 10 pages made up 33% of my search traffic.

    Since then, I have increased my search traffic by 107% and reduced my reliance on my top 10 pages by 13%.

    So how did I do this? Well, as I mentioned, I have my team focus on updating my old, outdated content while I focus on creating new content.

    Here's exactly what I have my team implement, step by step.

    Look for pages that were once loved

    With Google Search Console, you have access to data for a much longer period of time. You can go back up to 16 months.

    So, I want you to compare this month's results during the same period as last year.

    You can do this by clicking on "date" and then "compare." Next, select your older date period first (should be roughly from a year ago) and then select today's date period.

    What you'll want to do is look for articles that used to get a ton of traffic and have less now.

    Keep in mind that I selected the older date range first. I did this to see which of my old pieces of content used to rank well so I can see if any of them have dropped over the last 12 months.

    This will show you old content that Google used to love, but no longer does.

    Now, let's find content that Google never loved.

    Log back into Search Console and look for pages that have a high impression count but never got any real clicks.

    The easiest way to find these pages is to set your date range to the last 28 days and look at each page’s metrics from an impression, click, and CTR perspective.

    Sort the CTR column in ascending order (lowest percentage at the top, the highest percentage at the bottom).

    Typically, the pages that have the most potential are the ones that used to rank but no longer rank. Google used to rank and like them, which means if you give those pages a little tender loving care, you can easily get them loved by Google again.

    The second group of pages that have potential, but not as much as the first, are the ones with a high impression count but an extremely low CTR.

    These pages are harder to fix because they never really performed that well.

    read more... https://neilpatel.com/blog/how-to-rank-old-content/
     
  2. ContentExpert

    ContentExpert Jr. VIP Jr. VIP

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    Thanks for sharing. :)
     
  3. Creol

    Creol Junior Member

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    I love Niel's stuff. It's a lot of water and bs sometimes, but if you listen carefully he does give away some non-common gems from time to time.
     
  4. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    True that I really like his emails as one can learn a lot from the way he writes his emails as the core focus is copywriting and yes don't follow what he has to say because there is Brian Dean :)
     
  5. fatbusybee

    fatbusybee Junior Member

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    i was already doing this...lets see how it goes for me