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[LINK] Glenn Allsopp: "Ranking 1-Page Websites in Google for Fun & Profit: My Sites Revealed"

Discussion in 'BlackHat Lounge' started by The Scarlet Pimp, Feb 7, 2017.

  1. The Scarlet Pimp

    The Scarlet Pimp Senior Member

    Apr 2, 2008
    Likes Received:
    Chair moistener.
    Ranking 1-Page Websites in Google for Fun & Profit: My Sites Revealed

    A detailed guide to the rank & rent model.

    Last week I introduced the online business model which changed my life.

    If you missed the post, the two primary methods I follow to make a living online are offering SEO services for companies around the world and ranking websites for relevant industries then renting them out to businesses in that space.

    While I’m primarily focused on the former as it was my dream since starting out online, today I’m going to talk about the latter part of my “empire” and reveal a number of my own websites which I rank in Google and then set-up to loan to other companies.

    This tactic of ranking websites in various industries – with the plan to give the traffic you receive to other businesses – is commonly referred to as Rank and Rent.

    I’ve been utilising this tactic since 2012 and despite how many people were telling me it was saturated back then (don’t people say that about everything?) it still works very well today in 2017.

    Although I have been running this side of my business for a number of years, I’ll still set-up sites that don’t rank or if they do, don’t generate traffic that other companies will pay me for.

    As you’ll soon find out, to me this method is very much a numbers game.

    My rank and rent philosophy has always been to build a lot of sites and just “see what works”.
    The Sites I’m Going to Reveal Are ‘Stage One’

    They receive very little traffic, but I’ve put very little work into them.

    By ‘very little’ I literally mean I’ve spent no more than one hour on each website. That includes buying a domain, installing a CMS (usually WordPress) and choosing a site theme.

    If you’re to believe ‘numbers game’ theory is correct, then the more sites you build and angles you try, the more chance you have of success.

    The end result is that I build one or two page websites, with little to no backlinks, and receive thousands of visitors to them each month from Google.

    If there’s a guaranteed formula that every site you build is going to rank quickly without links then I haven’t found it. Without having unprecedented access to Google’s algorithm, I also don’t think it exists.

    Since I’m not building the sites just for fun and actually want to do something with the traffic I receive, I target industries where a large number of businesses operate.

    I primarily try to rank for service and location-focused search queries.

    Stage one is simply a testing stage. It’s basically my attempt to see how little work I can do to see some promising results in Google.

    If a site is in the first five pages of Google with minimal effort I will start to give it more attention in the form of adding content and building more links.

    I never build out a website or focus on link building until a site already shows signs of promise.

    There is no point spending weeks or months making one of these websites ‘perfect’ if you’ve picked an industry that is simply too difficult to rank in.

    It’s certainly possible to do competitive research and to analyse search results to get an idea of ranking difficulty beforehand, but building these sites is so quick and painless (and something you can outsource) that I prefer to just test the waters myself.

    I’m not ashamed to admit that I’m still constantly surprised by what ranks and what doesn’t.

    Sites that are in competitive niches which by every SEO measure shouldn’t be in the top 100 results can make it to the top three, while search results that appear to have awful results (forum threads, blogspot results, no brands) seem impenetrable at times.

    It’s a strange game, but one I enjoy.

    As a final note, there’s a particular reason that I have chosen these specific sites to feature which will be revealed at the end of the post. It should answer a common question I receive about keeping your sites private.

    Ranking for a 9,900 Volume Search Query with 2 Backlinks.

    I like to test everything when it comes to Google rankings.

    Even if the idea is a little strange and probably doesn’t have much chance of working, curiosity often gets the best of me.

    Since R&R sites are so cheap and quick to put together, testing ideas doesn’t cut into your bank balance or your free time.

    For our first example I picked up an exact match domain (with a .co.uk extension) for the keyphrase ‘shofer driver’.

    Shofer is a popular misspelling of the word Chauffeur. Hiring a chauffeur is a bit like having your own private taxi driver.

    The misspelling is so popular that it actually gets searched for thousands of times per month, so for this test I wanted to know whether Google will only highlight results with the correct spelling (which is common), or allow my site to rank as well.

    It’s a few months old, has nothing other than auto-generated backlinks (I’ll get to this soon) and shows promising signs that it could get to the first page of Google with a little bit of attention.

    This is exactly the kind of result where I would now go and add more pages of content and build a few more backlinks to see if I can start receiving some targeted traffic.
    1,000 – 301,000 Monthly Searches. 2 Backlinks. First page of Google

    I’ve had a lot of fun with ‘near me’ search terms since I wrote about them a few months ago on ViperChill.

    I think the search volume is a little exaggerated here but the Google Keyword Planner says my chosen term (‘apartments near me’) is very popular in the United States with over 300,000 searches per month.

    I decided to again target the UK for this one – where there are around 1,000 searches per month – so went with a .co.uk domain.

    The results were quite promising.

    Again my next step would be to add more content to the website, build some more links and see if I can move up the search results.

    An obvious suitor to rent out the site would be the likes of RightMove and LastMinute who are currently ranking a few places higher than me but I rarely have any luck contacting big brands for this type of opportunity.

    I would instead likely target someone on AirBnB with multiple properties or create pages for different areas of the UK and rent out pages to different individuals.